Online Marketing to Renters - Tallerman

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Ryan Slack

Online Marketing to Renters Workshop presentation by Don

Immobilier Business Technologie

Online Marketing Group

November 16, 2011

Online is where the action is
• In the last four years, the web has gone from 100
million websites to 250 million
• 80% of US citizens are online
• 30 year olds engage in over 14 web activities
• 40% of Americans use smartphones
• 64% of social media users utilize review sites first
• 35% of home searchers used 5+ websites

Multi-Channel Marketing
What is your online strategy?

Ads Email
Blog
Listing Syndication Search

SEO VS. PPC

BECAUSE…If Google can’t find you, nobody else will

Search & Social are
Intertwined

Peer review

Paradigm Shift – Consumer Control
What Can you do? – A LOT

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Online Marketing to Renters - Tallerman

1. Online Marketing Group November 16, 2011

2. Online is where the action is • In the last four years, the web has gone from 100 million websites to 250 million • 80% of US citizens are online • 30 year olds engage in over 14 web activities • 40% of Americans use smartphones • 64% of social media users utilize review sites first • 35% of home searchers used 5+ websites

3. Multi-Channel Marketing What is your online strategy? Ads Email Blog Listing Syndication Search SEO VS. PPC

4. BECAUSE…If Google can’t find you, nobody else will

5. “Claim” your space online

6. Search & Social are Intertwined Peer review

7. Patterns of Social Media • Self-Identification – Brand Voice • Connecting • Engaging

8. Paradigm Shift – Consumer Control What Can you do? – A LOT