Building a business agility platform and leveraging mobile opportunities are both critical in today's business for all companies who want to survive and target the knowledge workers.

1. Yves Zieba
Opportunities in the
Mobile space
March 2013

2. Who are we ? What do we do ? Why us ?
Worked for Thomson Reuters, Total, Safran, Arthur D. Little
Open Innovation experience (INSEAD, SDA Bocconi)
Competitive Dynamics (MIT Sloan)
Impact through Universal Design and UX
We help our clients organizations:
Innovate in a sustainable way, notably
in search, mobile, BI, cloud and sortware
Grow and win market share
Develop capabilities and build new businesses

3. Cloud, Analytics, Mobile and BI: key growth factors

4. Where do we see the opportunity ?
Enterprises who develop their capability to deliver relevant,
timely, trusted and actionable content to users at
attractive prices will win.
Niche players will continue to innovate in the white space,
driving consolidation through mergers and acquisitions.
A premium will be placed on rate of innovation, volume of
content, relevance, trustworthiness and delivery
performance.

6. Where do we see threats and movements ?
Industry consolidation will lead to fewer market players, and in turn to
a higher intensity of competition.
Volume of content will lose differentiation power.
Platform appeal will be driven by better software, analytics and
search to make content relevant.
Emerging mobile technologies and user dynamics will erode existing
revenue streams in multiple industries.
User generated content will become more relevant over time.
Non-Industry competitors will drive innovation in search, software and
analytics.

7. Get ready for the acceleration now !

8. Smarter devices – Accelerators or Disruptors ?
With Samsung Galaxy S IV launch, device manufacturers are
likely to respond promptly.
User adoption of mobile technologies will accelerate
identified threats and opportunities.
Smartphone penetration will accelerate until 2015.
More and more customer segments will integrate mobile
products into their workflow.

10. Understanding mobile platforms
Technology Reusable Agile Persistent Unique
role competency Benefits Tension Challenges
Process Reuse of Reliable, Operational Standards Process
Platform systems accessible excellence, vs ownership and
across data, business autonomy discipline,
enterprise predictable efficiency change
processes management
Product Reuse of Mass Speed and Execution Sales training,
Platform components customization ease of vs innovation
enabling , rapid new product roll evolution process,
customer product roll out technology
services out integration
Collabor Reuse of Application of Innovation Creation vs Identifying
ation expertise top talent to recycling critical
Platform through set R&D, sales connections;
of tools and service creating a
efforts culture of
sharing