Only so much time in the day and you need to post a Blog, update the organization's Facebook Status and send out a meaningful Tweet… each one calling for engaging, informative, and even entertaining content in brief!
In this Webinar, learn the basics of how to produce relevant, significant content for your nonprofit's social media outlets.
1. What Should I Tweet?
Greg Allbright
ChangeDFW.com
@change4adollar
greg@changedfw.com
2. Three Deliverables In This Presentation
• Where Does Good Content Come From? The Three Places
• How Will You Say It? Helpful ideas for online content
• How Will You Get It Done? Tools and tricks for being efficient
and effective
3. Where Does Your Content Come From?
1. Why Your Mission Is Important
• Address issues
• Recent trends
• Current events
6. Where Does Your Content Come From?
2. Show the Good You Do
• How you are helping others
• How you can help everyone
• How people can help each other
15. Tips and Tricks : Photos And Videos
• Photos are 3 times more likely
to be...?
• Videos are 9 times more likely
to be...
• Youtube is the SECOND most
popular search engine, Google
is #1.
16. Tips and Tricks : Social Media Strategy (Download
the Worksheet)
Use for building event interest, audience development, or awareness
campaign
• What's your pitch/point
• How much does your audience know about you and social media?
• How will you be human?
• How will you measure success?
http://www.scribd.com/doc/18673348/Social-Media-Strategy-Worksheet-
from-Jay-Baer-at-Convince-and-Convert
17. Tips and Tricks : Anchor Content Around Events or
Awareness Campaign
• Builds interest
• Catch people when THEY are
watching, not when you need
to post
• Keeps your org. “Top Of Mind”
as it related to your theme/
event/campaign
18. Tips and Tricks : Use Hub and Spoke Method to
Market Your Content
19. Tips and Tricks : Monthly Editorial Calendar
• Every day of the week you plan
to post (M-F) or (M-Sun)
• Fill in important days first
• Anchor remaining days with
content building up to
important day
• Brainstorm!
20. Wrapping it Up - Remember Your Gold Stars
• Where Is Your Content Coming
From? (Why Your Mission Is
Important)
• How Will You Say It? (By
Showing The Good You Do)
• Use Your Tools (Photos/
Videos, Editorial Calendar)
21. Was This Helpful?
Greg Allbright
Contact me today to find
changedfw.com out how your nonprofit
can benefit from
@change4adollar social media marketing
and let me know what
facebook.com/Change4aDollar
you thought of the
greg@changedfw.com presentation. Thanks!