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The best digital campaigns of 2012

by Founder at LaMercatique on Dec 18, 2012

  • 470,904 vues

Here is a selection of the best digital campaigns I've seen this year.

Here is a selection of the best digital campaigns I've seen this year.
"Best" Doesn't mean "most viewed", but "amazing", "different", "integrated" - Produced with love - Hope you'll enjoy it

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329 Ajouts 261,673

http://blog.hubspot.com 102757
http://www.gregorypouy.fr 36857
http://thecuriousbrain.com 22968
http://www.dansu.lt 12935
http://frenchweb.fr 8632
http://www.adverblog.com 6643
http://www.theinspiration.com 6578
http://www.scoop.it 6042
http://www.businessesgrow.com 5897
http://gregorypouy.blogs.com 5634
http://www.gregorypouy.com 4659
http://www.influencia.net 4566
http://www.linkedin.com 3440
http://www.tonychapelle.com 2557
http://hot-digital.ru 2481
http://www.pazarlamasyon.com 2350
http://emilianoperezansaldi.com 2149
http://pruebasdetrasnoche.wordpress.com 1552
http://cossa.ru 1249
http://www.hobbie2wealth.info 1153
http://www.benjaminnevas.com 884
http://www.blogdumoderateur.com 866
http://www.fuelingnewbusiness.com 858
http://fr.slideshare.net 855
http://eltrajenegro.com 768
http://es.slideshare.net 753
http://subkutan.pkp-bbdo.at 746
http://selenachanlive.com 727
http://blog.obicreative.com 686
http://dobroidrugacije.blogspot.com 686
http://henrikaufman.typepad.com 582
http://cloud.feedly.com 567
http://rblm.dk 547
https://www.linkedin.com 499
https://twitter.com 469
http://www.idseducation.com 454
http://marketing20.ro 440
http://conorbyrne.wordpress.com 386
http://de.slideshare.net 379
http://www.juanmarketing.com 341
http://www.integratedmarketingcommunications.co.uk 272
http://feeds.feedburner.com 259
http://jorgesegado.com 243
http://thibautbrousse.blogspot.fr 242
http://vizedhtmlcontent.next.ecollege.com 241
http://www.wimwauters.be 240
http://www.mansitrivedi.com 231
http://albertbudica.blogspot.ro 216
http://www.socializedby.me 215
http://gettysburghs.libguides.com 201
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  • JeanLucBoeuf Jean Luc Boeuf, Directeur des collectivités territoriales at Groupe Bull Well done: info is valuable and the way you presented it is cool! Thanks Il y a 3 mois
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  • zhamourysibaya Zhamour Y.Sibaya Amazing! Must have been a blast working onthe Coke Campaign! What great insights and execution. Wow! Il y a 6 mois
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  • Sotoaa Universidad Autonoma de Tamaulipas at Universidad Autonoma de Tamaulipas Excellent !!! can you share it please :) Il y a 7 mois
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @mjakopovic I appreciate anyway! Thanks very much - next presentation to come in 2 weeks and I hope you'll like it :) Il y a 7 mois
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  • mjakopovic Marica Jakopovic, Freelance Marketing Manager at - How many 'thank you's' are you willing to read? :)
    One big one from me! This was a fantastic overview of some excellent work from last year. Looking forward to the 2013 review.
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @jhk0314 Thanks very much Il y a 7 mois
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  • jhk0314 Jodie Jinhee Kim, Senior Account Manager at KPR & ASSOCIATES, INC. Absolutely superb! Thank you so much! Il y a 8 mois
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @tsomani Interesting feedback that you have. As I'm not a mom living in Canada, I didn't experienced it the same way you did. However, what I find interesting here, is the ability for the brand to be 'somehow' transparent - the global idea and the videos were great - then I don't know about the execution of the rest. Il y a 1 an
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @FabAvatar thanks so much Il y a 1 an
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  • tsomani tsomani Hey - great presentation but I disagree with the McDonalds 'behind the scenes' campaign as a whole (Maybe the video did great, but I think the campaign overall was awful). As a mom, I found it disingenuous. There were spots with moms (or actors) on morning TV talk shows (clearly bought) and the whole vibe felt fake and off-putting. I'm not against eating the occasional cheeseburger or happy meal (yes I love them too), so why did McD go to all these lengths to change the minds of a few moms who hate them? Talk to the moms that are ok with McD's in moderation instead.

    On the other hand, I LOVED McD's intro of their McCafe - from online ads, free coffee weeks to product placement, outdoor advertising and more, I thought THAT campaign beat out the moms by a long shot. It was consistent, well-thought out, hit the right target audience and was frequent and long-running enough to really change behaviour. A win in my opinion.
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The best digital campaigns of 2012 The best digital campaigns of 2012 Presentation Transcript