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The best digital campaigns of 2012

by on Dec 18, 2012

  • 244K vues

Here is a selection of the best digital campaigns I've seen this year.

Here is a selection of the best digital campaigns I've seen this year.
"Best" Doesn't mean "most viewed", but "amazing", "different", "integrated" - Produced with love - Hope you'll enjoy it

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226 Ajouts 100K

http://thecuriousbrain.com 22860
http://www.dansu.lt 12835
http://frenchweb.fr 8425
http://www.adverblog.com 6417
http://www.theinspiration.com 6373
http://gregorypouy.blogs.com 5509
http://www.scoop.it 4896
http://www.businessesgrow.com 4873
http://www.influencia.net 4185
http://www.linkedin.com 3388
http://hot-digital.ru 1820
http://emilianoperezansaldi.com 1559
http://cossa.ru 1249
http://pruebasdetrasnoche.wordpress.com 982
http://fr.slideshare.net 855
http://www.blogdumoderateur.com 764
http://www.fuelingnewbusiness.com 759
http://es.slideshare.net 753
http://www.tonychapelle.com 604
http://dobroidrugacije.blogspot.com 591
http://blog.obicreative.com 572
http://henrikaufman.typepad.com 552
http://www.pazarlamasyon.com 527
http://rblm.dk 525
https://www.linkedin.com 495
http://marketing20.ro 427
https://twitter.com 409
http://de.slideshare.net 379
http://conorbyrne.wordpress.com 368
http://www.benjaminnevas.com 322
http://www.juanmarketing.com 308
http://feeds.feedburner.com 257
http://jorgesegado.com 231
http://www.mansitrivedi.com 226
http://www.socializedby.me 215
http://eltrajenegro.com 212
http://www.wimwauters.be 210
http://www.noticiasariadna.com 193
http://albertbudica.blogspot.ro 183
http://marketingadvertisingcopyright.blogspot.com 167
http://tomhidvegi.tumblr.com 161
http://danielrehn.wordpress.com 141
http://selfmadehuman.com 133
http://brightblurry.tumblr.com 127
http://musingsfromtheprworld.wordpress.com 127
http://blog.havasww.com.hk 121
http://beauvarlet.tumblr.com 121
http://www.cossa.ru 97
http://ivemih.wordpress.com 93
http://www.integratedmarketingcommunications.co.uk 91
http://thibautbrousse.blogspot.fr 91

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  • gregfromparis Gregory Pouy, Founder at LaMercatique @tsomani Interesting feedback that you have. As I'm not a mom living in Canada, I didn't experienced it the same way you did. However, what I find interesting here, is the ability for the brand to be 'somehow' transparent - the global idea and the videos were great - then I don't know about the execution of the rest. Il y a un mois
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @FabAvatar thanks so much Il y a un mois
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  • tsomani tsomani Hey - great presentation but I disagree with the McDonalds 'behind the scenes' campaign as a whole (Maybe the video did great, but I think the campaign overall was awful). As a mom, I found it disingenuous. There were spots with moms (or actors) on morning TV talk shows (clearly bought) and the whole vibe felt fake and off-putting. I'm not against eating the occasional cheeseburger or happy meal (yes I love them too), so why did McD go to all these lengths to change the minds of a few moms who hate them? Talk to the moms that are ok with McD's in moderation instead. On the other hand, I LOVED McD's intro of their McCafe - from online ads, free coffee weeks to product placement, outdoor advertising and more, I thought THAT campaign beat out the moms by a long shot. It was consistent, well-thought out, hit the right target audience and was frequent and long-running enough to really change behaviour. A win in my opinion. Il y a un mois
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  • FabAvatar Fabrizio Ziantoni at Pirelli Tyre Absolutely great! Thanks Il y a un mois
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @thebizbritt btw livingsocial is a great company :) Il y a 2 mois
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @thebizbritt Hey Britanny, I'm very glad this presentation can help you! Il y a 2 mois
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  • thebizbritt Brittany Godinez, National Sales & Shop Intern at LivingSocial Excellent presentation. Thank you for the brainstorming kick start I desperately needed. It's much appreciated! Il y a 2 mois
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  • hangeelaine Ee Laine at G2 asia pacific Thanks for sharing! It is really useful and great ideas shared across!! Il y a 2 mois
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  • gregfromparis Gregory Pouy, Founder at LaMercatique @sanjaywandre You are very welcome :) Il y a 3 mois
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  • sanjaywandre Sanjay Wandre, Media Head at Seagull Advertising It is a useful information. Thanks for sharing! Il y a 3 mois
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The best digital campaigns of 2012 The best digital campaigns of 2012 Presentation Transcript