We've created an easy Power Point for anyone interested in Affiliate Marketing but doesn't quite understand the concept. Here you will learn different Affiliate Marketing terms and who the players are.

1. An Introduction to
Affiliate Marketing

2. What is Affiliate Marketing?
• “Pay for performance” marketing
• Similar to a referral program
• Affiliate Marketing provides individuals, groups
and organizations a way to generate revenue
by referring other people’s (merchants)
products.
Image credit : www.amvsmlm.com

3. Who is Who?
• Advertiser or Merchant – sells products, they pay for advertising
after a sale results from an ad. Affiliate marketing is just another
type of advertising method.
• Affiliate or Publisher – provides advertising for merchants in
exchange for commissions on sales that are generated.
• Network – intermediary between merchants and affiliates; provides
technology, tracks sales and processes commissions for affiliate
marketing
• Visitor – Customers that come to your website
• Outsourced Program Manager (OPM) – Consultant or firm such as
Greg Hoffman Consulting that is in charge of an affiliate program on
behalf of a merchant. OPMs help merchants maximize sales
through the affiliate channel.

4. Image Credit: www.imgrind.com

5. Types of Affiliate Marketing
• Pay per click
• Pay per performance
• Pay per sale
• Pay per lead
• Tiered
• Residual/Recurring

6. How to decide what to promote
• What types of products do you
want to promote? What
products will appeal to your
visitors?
• What is the commission
percentage offered by the
merchant?
• What is the conversion ratio?
Image Credit: www.smartpassiveincome.com

7. Types of Affiliate Sites
• Comparison – provides a list of prices from retailers from
whom users can buy
• Coupon – provide the customer with a reduced cost or
free shipping, sometimes a specific dollar or percentage
discount
• Blog – uniquely serves a targeted and usually loyal
customer base
• Shopping Directory – web directory style website that
focuses on sites that sell products or services.
• Datafeed – Displaying merchant products on your own
site so customers can click through to buy

8. Getting Started
• Sign up for a network. It is free.
• Apply to merchant programs that you would like
to promote.
• Once you are approved you will have access to
banners and other marketing materials to use to
promote the merchant.
• Start adding content to your website.Image Credit: www.taxaffiliateprogram.com

9. Affiliate Networks

10. Affiliate Networks