I gave this presentation on developing listening strategies and free tools for brand monitoring in a 5 minute Pecha Kucha/Ignite style at Seattle NetTuesday in September.
2. “A powerful global conversation has begun.
Through the internet, people are discovering and
inventing new ways to share relevant knowledge with
blinding speed.”
(The Cluetrain Manifesto, Levine and Locke
3. What Is Listening?
Brand Monitoring is developing tools and techniques
to hear what people are saying about your
organization and your issues.
Everyone with an internet connection can say
something that others will see or hear.
You need to know who is saying what.
People are already talking about you and your issues.
4. Keywords...
And how to find them:
Brainstorm with your staff, members, audience
Google Trends (http://www.google.com/trends)
Ask for help/feedback from others
On Twitter, or Facebook for example
Delicious
7. Listening Strategy
Developing a Listening Strategy is essential
Where to listen
Google News and Blog search, Technorati, Twitter
Trendrr, Twendz
Facebook Lexicon
How to listen
feed readers (Google reader, Bloglines)
Schedule time to listen
Re-evaluate your searches REGULARLY
14. Delicious Subscriptions
You can subscribe to Delicious Tag Feeds.
Find the important tags, subscribe to the feeds
through delicious, OR your feed reader of choice.
18. Other Sources
There are many other sources, and new ways of
searching emerge daily.
You can't find or use them all. Find the ones that work
for you. Re-evaluate periodically.
Twine is a social news and bookmark site
Loud3r is an automated semantic news site
19. Join the conversation
You know who is talking
You know what they are talking about
You know where they are talking
Assign staff resources
Make time in the schedule
Check in to make sure it is happening
20. Notes and Resources
Visit Our Website For More Resources:
http://CivicActions.com/social-media
Gregory Heller
Partner & Strategist
twitter @gregoryheller