EISTA Conference Presentation 2008

Using Technology & Multi-Media to Market Applied Online Graduate Programs EISTA June 29, 2008 Dr. Greg Williams

Dr. Greg Williams ,[object Object],[object Object],[object Object],[object Object]

Case Study Facts ,[object Object],[object Object],[object Object],[object Object],[object Object]

Program Enrollment FY 2004 – 771 Credit Hours FY 2008 – 1239 Credit Hours 2004 – 2008 increase of 60%

Today’s Consumer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Shift ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Typical Marketing Approach (graduate program) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integrated Marketing ,[object Object],[object Object],[object Object],[object Object]

Integrated Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Position Statement ,[object Object],[object Object],[object Object],[object Object],[object Object]

Analysis Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysis Results (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object]

What Didn’t Work in Past ,[object Object],[object Object],[object Object],[object Object]

Focus on Content Customer Needs ,[object Object],[object Object],[object Object],[object Object]

What Did Our Customers Want? ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Action Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Not a Universal Solution ,[object Object],[object Object],[object Object],[object Object]

Marketing & Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Program Improvements ,[object Object],[object Object],[object Object],[object Object]

Service Improvements ,[object Object],[object Object],[object Object],[object Object]

Inquiry Management ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google AdWords ,[object Object],[object Object],[object Object],[object Object]

Google AdWords Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]

Apple’s iTunes University ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Communication Reinforcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Results FY2004 – 771 Credit Hours FY2008 – 1,239 Credit Hours FY2004 – FY2008 increase of 60%

Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommandé