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ISYS40051 – Enterprise Systems Management
Session 12 –Outsourcing, offshore & IS suppliers


Grenville Lannon
IS Outsourcing & managing suppliers

• So far;
 –   IS in a business context
 –   Data analytics & Business Intelligence
 –   Key business application groups – ERP, SCM and CRM
 –   Overview of IS architecture
 –   Development of the Internet, the Web and Web services
 –   Cloud Computing, mobile devices and „consumerisation‟
 –   Security & Open Source software
 –   IS investments & IS adoption
 –   Implementation



• This week
 – Outsourcing         Farhoomand, pp. 76-82
 – IS suppliers


29 February 2012                                             2
ESM – Module structure

   IS in context

                    Cloud        ERP       CRM
           Web
         services
                                                SCM
                       IS solutions
     Architecture
                                            Security
                     Open
                                Mobile
                    Source
                                                                 Invest?
                             Function?     IS evaluation
                                                                  Adoption?
                                       Scope?
                                                                              Suppliers
                                                      Projects
                                                                       IS
                                                                 implementation
                                                Outsourcing

29 February 2012                                                              3
IT Outsourcing
What is outsourcing?

• A company contracts another company to provide a service instead
  of employing staff to do it
 –   Cleaning
 –   Catering
 –   Transportation
 –   Recruitment


• Often seen as a tactic to allow the company to focus on its core
  competencies




29 February 2012                                                5
Why outsource IT?

• Reduce and control operating   • Share risks
  costs
                                 • Make capital funds available
• Improve company focus
                                 • Get help to manage out of
• Gain access to world-class       control functions
  capabilities
                                 • Get cash infusion
• Free internal resources for
                                 • Get access to resources not
  other purposes
                                   available internally
• Accelerate re-engineering
  benefits



                                                 Farhoomand, page 79


29 February 2012                                              6
Why outsource IT?



                      Risk        Cost
                   mitigation   reduction




                   Strategic     Process
                     focus      expertise




29 February 2012                            7
IT Outsourcing – risk mitigation?

                                                               Either buyer or supplier
                         Strategic risks                       makes opportunistic
                                                               decisions

                                                               Increased complexity of
                                                               operations, geographic
                         Operational risks                     separation, communications
    Significant                                                issues
risks still exist
                                                              Over time, in-house
                         Atrophy risks                        expertise will be lost



                                                              Geopolitical risks, exchange
                         Location risks                       rate risks, sovereign risks


            Aron, R. et al. (2005), “Just Right Outsourcing: Understanding and Managing Risk”, Journal
                                         of Management Information Systems, Vol. 22, No. 2, pp. 37-55


 29 February 2012                                                                            8
IT Outsourcing – cost reduction?

  Phase 0                                  Phase 1                              Phase 2
  Pre-contractual                          Onshore transition                   Delivery


 Search costs            Specification / design costs

 Contract /
 negotiation             Knowledge transfer costs
 costs

                                                                Control costs


                                                                Coordination costs


Dibbern, J. et al. (2008) “Explaining variations in client      Contract adaptation
    extra costs between software projects offshored to          costs
     India”, MIS Quarterly, Vol. 32, No. 2, pp. 333-366


29 February 2012                                                                           9
IT Outsourcing – cost reduction?




29 February 2012                   10
IT Outsourcing – strategic focus?


                   Less tactical, more strategic




29 February 2012                                   11
IT Outsourcing – strategic focus?

• “IT can be considered core at the corporate level, but some of its
  aspects at lower levels, might be commodities”
• Understanding what role IT has as a core competency is key.
                              Testing
                              Coding
                              Software Development




                                                        ?
                   Out        Bug fix
                              Help Desk


                                    Business Analysis
                         In         Project Management
                                    IT Strategy
                                    Governance



29 February 2012                                                12
IT Outsourcing – process expertise?




29 February 2012                      13
Evolution of IT outsourcing

• In the 1980s executives were increasingly made aware of the
  strategic importance of information systems
 BUT
• Also increasingly made aware to focus their company on its core
  competencies


• 1989 – Landmark Eastman Kodak $250million outsourcing deal with
  IBM, DEC and Businessland Inc. for data centre and server
  management
• 1990 – Total outsourcing market was $1.5billion
• 2008 – Total outsourcing market was $80billion


29 February 2012                                                14
IT Outsourcing – a moral dilemma?

• To whom are the managers of an organisation responsible?
 –   Shareholders?
 –   Employees?
 –   Customers?
 –   Governments?
 –   Suppliers?


     In the UK regulations called TUPE (Transfer of Undertakings Protection of
     Employment) exist to protect the rights of employees when business
     operations are transferred from one company to another.

     • Terms and conditions of employment are maintained
     • Continuity of employment is guaranteed
     • Job is transferred to the new employer




29 February 2012                                                             15
2012 trends in
                   IT outsourcing




29 February 2012           16
When outsourcing becomes offshore…
Offshore

• An organisation can choose to move some of its operations
  „offshore‟.
• This means having staff physically located in another
  country, because having the staff in that country provides cost
  advantages.
• Offshore operations can be in place either;
 – As part of the organisation of the company itself
 – As part of outsourcing operations to another company who
   provides those services from offshore
• India was initially the dominant choice for offshore operations, but
  the picture is now much more complex.




29 February 2012                                                 18
Mix of investment risk, security environment, threat of disruptive events, regulatory risks, data
security, quality of infrastructure, and extent of government support (Low number is better)


 29 February 2012                                                                        19
Case study – Shell (Customer)


                                   Foundation – Cisco, SAP,
                                   Oracle, Microsoft            India
                                                                China
                                                                Malaysia
                                   Infrastructure – AT&T, HP,   Mexico
                    70% of total   T-systems                    Poland
   Total IT spend




                     IT spend is                                Romania
                     outsourced                                 Kenya
                                   Application services –
                                                                Brazil
                                   Accenture, IBM, Logica,
                                   Wipro
                                   80% of that outsource goes
                                   to 11 suppliers – who use
                                   offshore resources




29 February 2012                                                       20
Case study – Capgemini (Supplier)

• Capgemini proposed a concept called Rightshore – a mix of;
 – Offshore
 – Nearshore
 – Onshore
• Staff based in
 –   USA, Canada, Mexico
 –   Chile, Argentina, Brazil, Guatemala
 –   UK, France, Spain, Netherlands, Germany, Finland, Italy, Poland
 –   Morocco
 –   Australia, China, India
• Staff provided to customer contracts based on an „optimum mix‟ of
  cost, capability, language, time zone etc.




29 February 2012                                                       21
29 February 2012   22
Case Study – Capgemini (Supplier)

• India is still the dominant offshore resource

   UK IT consultant with 5-7 years experience = £1,400 per day
   Indian consultant with 5-7 years experience = £100 per day


• Bringing Indian staff into Europe for several months is still more
  cost effective than local employees




29 February 2012                                                 23
Offshore – a further moral dilemma?

• To whom are the managers of an organisation responsible?
 –   Shareholders?
 –   Employees?
 –   Customers?
 –   Governments?
 –   Suppliers?


     There is evidence that organisations should recognise that establishing
     offshore base (either directly or through a supplier) is more than simply a
     lower transaction cost replacement for existing business processes. They
     need to consider issues such as job loss, security, quality – all stakeholder
     groups are sensitive to the broader issues.

  Robertson, C.J. et al. (2010) “Stakeholder Perceptions of Offshoring and Outsourcing: The
  Role of Embedded Issues”, Journal of Business Ethics, Vol. 95, pp. 167-189




29 February 2012                                                                              24
IS suppliers
IS suppliers

• IS suppliers aim for three things




         Revenue             Margin         Credentials




       Top line sales       Gross profit     Can they use
                               (sales –     your experience
                            direct costs)   as a reference?




29 February 2012                                              26
IS suppliers

• IS suppliers will most actively manage risk
 – Risk to their revenue
 – Risk to their margin
 – Risk to their credentials


• Good suppliers will proactively seek a regime for managing risk at
  the beginning of a contract
• Common risks for IS suppliers are related to;
 –   Estimating
 –   Governance
 –   Scope creep
 –   Penalties for late delivery
 –   Client dependencies




29 February 2012                                               27
Summary & seminar topic
Summary

• IT services have been one of the dominant areas which businesses
  have sought to outsource to suppliers for a number of reasons.
• Outsourcing can provide many benefits, but it is not easy and can
  often be controversial.
• Offshoring can be done either within an organisation, or as part of
  outsourcing to a third-party. Similarly, it is not easy and is often
  controversial.
• IT suppliers – especially those providing services – will actively
  manage risks associated with their revenue and margin.




29 February 2012                                                  29
Seminar topic

• Read NICHOLSON, B. & SAHAY, S. (2001) “Some political and
  cultural issues in the globalisation of software development: case
  experience from Britain and India”, Information and
  Organisation, Vol. 11, pp. 25-43


• What do you think organisations which engage in offshore software
  development or IT services provision can do to reduce the impact of
  political or cultural issues related to the offshore work?
 – As a customer
 – As a supplier




29 February 2012                                                30

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IS Outsourcing & Managing Suppliers

  • 1. ISYS40051 – Enterprise Systems Management Session 12 –Outsourcing, offshore & IS suppliers Grenville Lannon
  • 2. IS Outsourcing & managing suppliers • So far; – IS in a business context – Data analytics & Business Intelligence – Key business application groups – ERP, SCM and CRM – Overview of IS architecture – Development of the Internet, the Web and Web services – Cloud Computing, mobile devices and „consumerisation‟ – Security & Open Source software – IS investments & IS adoption – Implementation • This week – Outsourcing Farhoomand, pp. 76-82 – IS suppliers 29 February 2012 2
  • 3. ESM – Module structure IS in context Cloud ERP CRM Web services SCM IS solutions Architecture Security Open Mobile Source Invest? Function? IS evaluation Adoption? Scope? Suppliers Projects IS implementation Outsourcing 29 February 2012 3
  • 5. What is outsourcing? • A company contracts another company to provide a service instead of employing staff to do it – Cleaning – Catering – Transportation – Recruitment • Often seen as a tactic to allow the company to focus on its core competencies 29 February 2012 5
  • 6. Why outsource IT? • Reduce and control operating • Share risks costs • Make capital funds available • Improve company focus • Get help to manage out of • Gain access to world-class control functions capabilities • Get cash infusion • Free internal resources for • Get access to resources not other purposes available internally • Accelerate re-engineering benefits Farhoomand, page 79 29 February 2012 6
  • 7. Why outsource IT? Risk Cost mitigation reduction Strategic Process focus expertise 29 February 2012 7
  • 8. IT Outsourcing – risk mitigation? Either buyer or supplier Strategic risks makes opportunistic decisions Increased complexity of operations, geographic Operational risks separation, communications Significant issues risks still exist Over time, in-house Atrophy risks expertise will be lost Geopolitical risks, exchange Location risks rate risks, sovereign risks Aron, R. et al. (2005), “Just Right Outsourcing: Understanding and Managing Risk”, Journal of Management Information Systems, Vol. 22, No. 2, pp. 37-55 29 February 2012 8
  • 9. IT Outsourcing – cost reduction? Phase 0 Phase 1 Phase 2 Pre-contractual Onshore transition Delivery Search costs Specification / design costs Contract / negotiation Knowledge transfer costs costs Control costs Coordination costs Dibbern, J. et al. (2008) “Explaining variations in client Contract adaptation extra costs between software projects offshored to costs India”, MIS Quarterly, Vol. 32, No. 2, pp. 333-366 29 February 2012 9
  • 10. IT Outsourcing – cost reduction? 29 February 2012 10
  • 11. IT Outsourcing – strategic focus? Less tactical, more strategic 29 February 2012 11
  • 12. IT Outsourcing – strategic focus? • “IT can be considered core at the corporate level, but some of its aspects at lower levels, might be commodities” • Understanding what role IT has as a core competency is key. Testing Coding Software Development ? Out Bug fix Help Desk Business Analysis In Project Management IT Strategy Governance 29 February 2012 12
  • 13. IT Outsourcing – process expertise? 29 February 2012 13
  • 14. Evolution of IT outsourcing • In the 1980s executives were increasingly made aware of the strategic importance of information systems BUT • Also increasingly made aware to focus their company on its core competencies • 1989 – Landmark Eastman Kodak $250million outsourcing deal with IBM, DEC and Businessland Inc. for data centre and server management • 1990 – Total outsourcing market was $1.5billion • 2008 – Total outsourcing market was $80billion 29 February 2012 14
  • 15. IT Outsourcing – a moral dilemma? • To whom are the managers of an organisation responsible? – Shareholders? – Employees? – Customers? – Governments? – Suppliers? In the UK regulations called TUPE (Transfer of Undertakings Protection of Employment) exist to protect the rights of employees when business operations are transferred from one company to another. • Terms and conditions of employment are maintained • Continuity of employment is guaranteed • Job is transferred to the new employer 29 February 2012 15
  • 16. 2012 trends in IT outsourcing 29 February 2012 16
  • 18. Offshore • An organisation can choose to move some of its operations „offshore‟. • This means having staff physically located in another country, because having the staff in that country provides cost advantages. • Offshore operations can be in place either; – As part of the organisation of the company itself – As part of outsourcing operations to another company who provides those services from offshore • India was initially the dominant choice for offshore operations, but the picture is now much more complex. 29 February 2012 18
  • 19. Mix of investment risk, security environment, threat of disruptive events, regulatory risks, data security, quality of infrastructure, and extent of government support (Low number is better) 29 February 2012 19
  • 20. Case study – Shell (Customer) Foundation – Cisco, SAP, Oracle, Microsoft India China Malaysia Infrastructure – AT&T, HP, Mexico 70% of total T-systems Poland Total IT spend IT spend is Romania outsourced Kenya Application services – Brazil Accenture, IBM, Logica, Wipro 80% of that outsource goes to 11 suppliers – who use offshore resources 29 February 2012 20
  • 21. Case study – Capgemini (Supplier) • Capgemini proposed a concept called Rightshore – a mix of; – Offshore – Nearshore – Onshore • Staff based in – USA, Canada, Mexico – Chile, Argentina, Brazil, Guatemala – UK, France, Spain, Netherlands, Germany, Finland, Italy, Poland – Morocco – Australia, China, India • Staff provided to customer contracts based on an „optimum mix‟ of cost, capability, language, time zone etc. 29 February 2012 21
  • 23. Case Study – Capgemini (Supplier) • India is still the dominant offshore resource UK IT consultant with 5-7 years experience = £1,400 per day Indian consultant with 5-7 years experience = £100 per day • Bringing Indian staff into Europe for several months is still more cost effective than local employees 29 February 2012 23
  • 24. Offshore – a further moral dilemma? • To whom are the managers of an organisation responsible? – Shareholders? – Employees? – Customers? – Governments? – Suppliers? There is evidence that organisations should recognise that establishing offshore base (either directly or through a supplier) is more than simply a lower transaction cost replacement for existing business processes. They need to consider issues such as job loss, security, quality – all stakeholder groups are sensitive to the broader issues. Robertson, C.J. et al. (2010) “Stakeholder Perceptions of Offshoring and Outsourcing: The Role of Embedded Issues”, Journal of Business Ethics, Vol. 95, pp. 167-189 29 February 2012 24
  • 26. IS suppliers • IS suppliers aim for three things Revenue Margin Credentials Top line sales Gross profit Can they use (sales – your experience direct costs) as a reference? 29 February 2012 26
  • 27. IS suppliers • IS suppliers will most actively manage risk – Risk to their revenue – Risk to their margin – Risk to their credentials • Good suppliers will proactively seek a regime for managing risk at the beginning of a contract • Common risks for IS suppliers are related to; – Estimating – Governance – Scope creep – Penalties for late delivery – Client dependencies 29 February 2012 27
  • 29. Summary • IT services have been one of the dominant areas which businesses have sought to outsource to suppliers for a number of reasons. • Outsourcing can provide many benefits, but it is not easy and can often be controversial. • Offshoring can be done either within an organisation, or as part of outsourcing to a third-party. Similarly, it is not easy and is often controversial. • IT suppliers – especially those providing services – will actively manage risks associated with their revenue and margin. 29 February 2012 29
  • 30. Seminar topic • Read NICHOLSON, B. & SAHAY, S. (2001) “Some political and cultural issues in the globalisation of software development: case experience from Britain and India”, Information and Organisation, Vol. 11, pp. 25-43 • What do you think organisations which engage in offshore software development or IT services provision can do to reduce the impact of political or cultural issues related to the offshore work? – As a customer – As a supplier 29 February 2012 30

Notes de l'éditeur

  1. Economic roller coaster3,4 — The global economy remains unstable. Many IT budgets will remain flat or will shrink. The demand for IT organizations to deliver sustainable business value is key to organizations' success.5Recommendations: Establish flexibility in your services and your relationships with providers, and an innovative approach to IT services sourcing. Be realistic about budgets, but don't abandon value for cost.Consumerization6 — The lines between consumers/communities, professionals and enterprises are blurring. All have a greater choice of solutions and sources and can bypass IT.Recommendations: Satisfy the demand for greater agility by implementing new channels for information and work.Globalization7 — Emerging markets represent the new frontier for supply and demand; Gartner estimates that Standard & Poor's (S&P) 500 companies will derive more than 50% of new revenue from them. Low-cost labor benefits are shrinking, creating a need for new models and approaches. Organizations can buy value, not just volume.Recommendations: Evaluate the costs and benefits associated with the development of intellectual property (IP) or increased speed to market.IT services industrialization8 — Sourcing organizations have more alternatives than ever, and industrialization represents a shift from a labor-driven customized model to an automated and standardized one. Industrialized IT service offerings will mature and increase in number, putting pressure on prices. The effect on demand and supply9 requires change, and differentiation needs to be reconsidered.Recommendations: Manage standards and hybrid models. Assess risks such as IP exposure, data security and uptime guarantees.