1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
New research, to answer
specific issues or questions
This can involve
questionnaires surveys or
interviews
Get reliable and accurate data,
research what you want
Money Consuming
Time Consuming
Secondary
Research that has already
been researched for you for
example: internet, books.
Vast amount of data, easy,
cheap, effortless
Incomplete information, could
be out dated, incomplete,
could not answer your
specific question
Quantitative
Quantitative research is to
develop and employ
mathematical models,
theories and/or hypotheses
pertaining to phenomena
Allows you to measure and
analyse data, clearly
independent or dependent
variables, easy to test
hypothesis’s
The content of the study/
experiment is ignored, large
amounts must be researched,
the more people, the more
accurate your results will be
Qualitative
Made to reveal a target
audience range of behaviour,
targets small groups of
people and to guide and
support the construction of
hypothesis
You gain more detailed and
rich data, eg written
descriptions, visual evidence.
Results can be Biased, time
consuming

2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?
I used secondary research for my assignments
How did you collate, store and use the information when researching for your year 10 units? (e.g. did you book
mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos)
and Unit 7 (Festival Bags) ?
I used the internet mostly for my two assignments eg youtube, google, images and also posters
If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How
and why would you do this?
I will use more qualitative reseach so I can more detailed data and plan easier ahead of time to plan things out to sort my
filming schedule and improve my festival bag

3. Unit 1: P1, M1, D1