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Extend Your Online Footprint with Social Media for Non-Profits

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Griffin Comm
Griffin Comm

Social Media for Non Profits. Griffin Communications Group partnered with Amelia Woodbridge to present Social Media for Non-Profits at the Cocoa Beach Chamber of Commerce in 2011.

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Extend Your Online Footprint Social Media Tactics for Non Profit Organizations  
What’s in Your Communications Toolbox?
Today’s Diverse Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where are you? *Nonprofit Social Network Benchmark Report, Nonprofit Technology Network
Core Principles ,[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Social Media Revolution2 (Refresh) http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
 
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No discounting it – facebook is powerful. ,[object Object],[object Object]
Don’t use a “Group” for your nonprofit, use a PAGE
Ask for the LIKES ,[object Object],[object Object],[object Object]
Video: Use the facebook uploader ,[object Object]
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Advanced Search to find experts, expand networks, and build new partnerships Post a question and solicit feedback from subject matter experts and other non-profits Start a LinkedIn Group and encourage members to become an ambassador for you and build credibility on their profile for your organization
YouTube Nonprofit Program Capture the essence of your organization on YouTube. Tell your Story. Become a YouTube Nonprofit Partner
Premium branding and increased upload capabilities.
Drive Fundraising-incorporate a DONATE button.
Add a Call-To-Action overlay
Twitter
 
 
 
 
 
Connect with local Tweeters, by monitoring your key words and research using http://nearbytweets.com
 
 
 
 
 
Google for nonprofits Full list of Google products, many can be incorporated to help your overall goals.
Google Non Profit Program ,[object Object],[object Object],[object Object],[object Object]
E-mail Marketing Delivers Use a free e-mail delivery system, such as MailChimp to connect with supporters.
 
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5 Email Tactics Not to Forget Really Thank Your Supporters – not just a thank you but with info on how their support helps you. Encourage them to share – word of mouth and personal recommendations are the most powerful Get Feedback – Use polls, surveys, forms and other methods of feedback to show them you value their opinion. You can also elicit testimonials. Connect with social media – Share, ask for the like, and tell them what you’ll provide that is worth paying attention to. Link to your website – Link constituents to your site, and give them easy links back to important pages on your website like your events calendar, and donation page.
Use a free polling program to conduct research and gather information to repurpose for your cause.
Websites You Should Know www.crowdrise.com Create a profile, start a fundraiser, ask for donations.
www.causes.com
www.jumo.com
www.givezooks.com
Build custom facebook welcome pages and engage with your supporters via inexpensive application sites.
www.rainmakerapp.com
http://www.nten.org/
http://www.pitchengine.com

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Extend Your Online Footprint with Social Media for Non-Profits

  • 1. Extend Your Online Footprint Social Media Tactics for Non Profit Organizations  
  • 2. What’s in Your Communications Toolbox?
  • 3.
  • 4. Where are you? *Nonprofit Social Network Benchmark Report, Nonprofit Technology Network
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  • 11. Don’t use a “Group” for your nonprofit, use a PAGE
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  • 20. Advanced Search to find experts, expand networks, and build new partnerships Post a question and solicit feedback from subject matter experts and other non-profits Start a LinkedIn Group and encourage members to become an ambassador for you and build credibility on their profile for your organization
  • 21. YouTube Nonprofit Program Capture the essence of your organization on YouTube. Tell your Story. Become a YouTube Nonprofit Partner
  • 22. Premium branding and increased upload capabilities.
  • 26.  
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  • 31. Connect with local Tweeters, by monitoring your key words and research using http://nearbytweets.com
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  • 37. Google for nonprofits Full list of Google products, many can be incorporated to help your overall goals.
  • 38.
  • 39. E-mail Marketing Delivers Use a free e-mail delivery system, such as MailChimp to connect with supporters.
  • 40.  
  • 41.
  • 42. 5 Email Tactics Not to Forget Really Thank Your Supporters – not just a thank you but with info on how their support helps you. Encourage them to share – word of mouth and personal recommendations are the most powerful Get Feedback – Use polls, surveys, forms and other methods of feedback to show them you value their opinion. You can also elicit testimonials. Connect with social media – Share, ask for the like, and tell them what you’ll provide that is worth paying attention to. Link to your website – Link constituents to your site, and give them easy links back to important pages on your website like your events calendar, and donation page.
  • 43. Use a free polling program to conduct research and gather information to repurpose for your cause.
  • 44. Websites You Should Know www.crowdrise.com Create a profile, start a fundraiser, ask for donations.
  • 48. Build custom facebook welcome pages and engage with your supporters via inexpensive application sites.