A variation of my talk on mobile strategy given to Clark College to encourage students to pursue mobile and to encourage the college to adopt mobile curriculum.

1. Mobile is the Future:
Why you should make it your career.
Jason Grigsby
Slides: bit.ly/grigs-clarkedu
Tweets: @grigs_talks
@grigs • jason@cloudfour.com
cloudfour.com • mobileportand.com
http://www.flickr.com/photos/jphilipson/2100627902/

2. Got email from this guy...
http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/

3. Mobile is Disruptive Technology
http://www.flickr.com/photos/talkephotography/4523849236/ Creative Commons BY-NC-SA 2.0

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5. http://www.opera.com/media/smw/
Opera Mini Traffic Increases
Usage up 200% year-over-year

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

8. 4.6Billion
Mobile phone for
>1/2 the planet.
Flickr photo by Pingnews: http://www.flickr.com/photos/pingnews/370061022/

9. 4.6 Billion in Perspective
Source: http://communities-dominate.blogs.com/brands/2007/01/putting_27_bill.html
http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html
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Cars
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Internet
TVs
Credit Cards
Mobile

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Source: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html

11. http://www.flickr.com/photos/76074333@N00/317952268/ |
http://futuristmovie.com Creative Commons BY-NC-SA 2.0

18. ME NEED IPHONE APP.
http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/

19. We’ve been here before...

20. and it wasn’t pretty.

22. DON’Ts
Don’t Assume Customers
Have Downloaded Your App#1

27. DON’Ts
#2 Don’t Rely on Flash

28. Plants vs. Zombies

31. DON’Ts
#3 Don’t Make Finding Store
Locations & Hours Difficult

43. Do as We Say, Not as We do.
http://www.mac-wallpapers.com/Apple-Wallpapers/white-apple-logo-wallpaper/

44. DON’Ts
#4 Don’t forget that the ‘U’ in
URL stands for Universal*
* it actually stands for ‘uniform.’ ah well, close enough. ;-)

45. URLs Should Go to Content, Not Mobile Home

46. Why go to the Desktop Web?

47. Great Mobile Site. Good Luck Finding it.

48. URLs Don’t Open Apps

49. Should the iPad Get Your Mobile Site?

50. Device Detection Must Be
Core Part of Your Mobile Strategy
http://mobiforge.com/designing/story/effective-design-multiple-screen-sizes

51. DOs
#1 Know Your Customers and
What Devices They Use

53. “Two new devices aimed
at defending the firm's
crumbling market share
against threats like the
Apple iPhone.
”http://www.mobile-weblog.com/50226711/
rim_releases_two_new_smartphones.php

54. 0
5
10
15
20
2007 2008 2009 Q2 2010
Blackberry Market Share Since iPhone Release

56. http://www.flickr.com/photos/earlysound/2710970750/ Creative Commons

57. iPhone Only Part of World Wide Market
2%2%
5%
14%
17%
18%
41%
Symbian RIM Android iPhone Windows Linux
Others
Android 17%, iPhone 14% in Q2 2010
http://www.gartner.com/it/page.jsp?id=1421013

58. U.S. Smartphone Subscribers
http://www.comscore.com/Press_Events/Press_Releases/2010/9/
comScore_Reports_July_2010_U.S._Mobile_Subscriber_Market_Share
5%
12%
18%
25%
40%
RIM iPhone Android Windows Palm

59. Android Blasting Off
Outsold iPhone in U.S. Q2
RIM 36%, Android 28%, iPhone 21%
20% Smartphones in UK Q1
70,000 applications
200,000 activations a day
21 OEMs, 48 countries, 59 carriers

60. Acer beTouch E110 – March
Acer beTouch E400 – April
Acer Liquid – A1
Alcatel OT-980 – May
Bluebird Pidion BIP-6000
Chinavision The Robot Superphone – CVNC-M80
Cool F910 – Apanda A60
Compulab Exeda
Dell Aero
Dell Mini 5 – Streak
Dell Ophone mini3i – Benzine
Foxda C8901
Garmin Nuvifone A50
Geek Phone One
General Mobile Brava
General Mobile Cosmos – March
General Mobile Cosmos 2 – June
General Mobile DSTL1
General Mobile Touch Stone – Late 2010
Gigabyte GSmart Codfish G1305
Gigabyte GSmart – S1200 Android
Haier H7
HighScreen PP5420
HighScreen Zeus
Hisense HS-E90
HKC Pearl
HTC Bahamas
HTC Click – Fiesta – Tattoo
HTC Desire – Bravo – Incredible – March 26th
HTC Desire 6200 – Verizon Droid Eris
HTC Dragon
HTC Dream – T-Mobile G1
HTC Evo – Supersonic – A9292
HTC Hero – G2 Touch
HTC Halo
HTC Huangshan
HTC Legend – March 30th
HTC Lancaster
HTC Liberty
HTC Memphis
HTC Paradise
HTC Magic – Sapphire – T-Mobile myTouch 3G –
Google Ion – Dopod A6188
HTC myTouch Slide – MyTouch 2 – Espresso – May
17th
HTC Passion – Dragon – Zoom 2 – Nexus One –
GooglePhone
HTC Predator
HTC Scorpion – Late 2010
Huawei RBM2 – Der Allrounder – Red Bull Mobile
Huawei U8220 – U82226 – U8230 – T-Mobile Pulse
Huawei U8100 – U8110 – T-Mobile Pulse Mini
Huawei U8300
Huawei U8800
Inbrics M1
Innocomm Skate
Kogan Agora
Koolu Freerunner – Openmoko GTA02
Kyocera Zio M6000 – July
Lenovo O1 Ophone
Lenovo LeName
LG Andro-1 – KH5200
LG GT540 Swift – April
LG GW620 InTouch Max – Eve – Etna
LG GW880 Amundsen
LG LU2300 – June
LG Prada 3 – LS680
Lumigon T1 – May
Lumigon S1 – June
Lumigon E1
Motorola Backflip – Motus
Motorola Devour A555 – Calgary – February 25th
Motorola Droid – Sholes – Tao – Milestone
Motorola Heron
Motorola i1
Motorola LaJolla
Motorola MB511 – Ruth
Motorola MB200
Motorola MB300
Motorola Mirage – Shadow – Nexus Two
Motorola Morrison – Cliq – DEXT
Motorola Motoroi – Sholes Tablet – XT720
Motorola MT710
Motorola Opus One – Boost Mobile i1
Motorola Sholes – XT701
Motorola Quench – Cliq XT – Zeppelin – XT800
Philips V808
Philips V900
Qigi i6
Samsung Beam i8520 – Halo
Samsung Behold 2 T939
Samsung Bigfoot
Samsung Galaxy i7500
Samsung Galaxy Lite i5700 – Galaxy Mini – Spica –
Galaxy Portal
Samsung Galaxy S
Samsung Houdini
Samsung i899
Samsung M100S – SHW-M100S
Samsung Moment – InstinctQ m900
Samsung Saturn i6500
Saygus VPhone V1
Sciphone N12
Sciphone N16
Sciphone N17
Sciphone N19
Sciphone N21
Sony Ericsson Sunny
Sony Ericsson Susan
Sony Ericsson XPERIA X10 – Infinity – March
Sony Ericsson XPERIA X10 Mini – Robyn – June
Sony Ericsson XPERIA X10 Mini ProJune
Sunno S880
Tiger G3
Vibo A688
ZiiLABS Zii Trinity
ZTE Blade
ZTE Smooth
ZTE Racer
115 Android Phones Announced or Shipping
http://www.googleandblog.com/faq-about-google-android/

61. http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-
operating-system-in-u-s-among-recent-smartphone-buyers/

63. Know Your Demographics
Blackberry has
40%global enterprise
mobile market.
Emerging markets
80%of worldwide
MMS traffic.

65. Source: http://bit.ly/dlpGt8
Know Your Geography
Blackberry has
37%Latin America
smartphone market.
Sharp sells
80%of its phones in
Japan, leads market.
Most popular phone for youth in Brazil is Blackberry.
Blackberry Messenger is Addictive. Network Effects.

66. Ask Them
Use Mobile Analytics
What are your customers using?

67. DOs
#2 Look beyond native apps to
mobile web, SMS & MMS

68. SMS Dominance
ITU Reports
200ktext messages sent
every second.
Teens send & receive
3339texts a month—more
than 100 per day.

69. BMW Turned $70k MMS into $45M Revenue

73. Find a single report that doesn’t show
exponential growth for mobile web.
CHALLENGE:

77. 14%
1%
4%
14%
20%
47%
Symbian
Blackberry
iPhone
Android
WebOS
Windows/Others
2009 Smartphone Market
Share (Gartner)
Phones currently shipping or
projected to ship using
WebKit in blue (85%).
WebKit & HTML5: Dominant Mobile Platform
By contrast, 10 smartphone operating systems.

78. Our iPhone app has been a Top 10 iPhone
reference application for almost two years with
almost six million downloads, and even with
all of the great chart positions and visibility –
just as many iPhone consumers use our
mobile website as the application.
—Kevin Nakao, Chief Operating Officer, Whitepages.com
http://mashable.com/2010/06/10/why-you-may-not-need-a-mobile-app/

79. DOs
#3 Apps for Your Most Loyal
Customers, Add Value

80. iPhone App Generated $400M in 2009

81. Second App for Most Avid Deal Hunters

82. Reward People for Downloading Your App
Take Advantage of Mobile Capabilities

83. DOs
#4 Understand Mobile Context

84. Create a product,
don’t re-imagine one
for small screens.
Great mobile
products are created,
never ported.
–Brian Fling

85. Mobile’s Eight Unique Abilities
http://bit.ly/b3oUtH | http://bit.ly/92TYAR

86. http://www.flickr.com/photos/fchouse/2829381653/
PERSONAL
63% do not
share phone

87. PERMANENTLY
CARRIED
~50% of US admit to
sleeping with phone
http://www.flickr.com/photos/kk/3615287378/

88. ALWAYS ON http://www.flickr.com/photos/gilderic/3517477267/

89. BUILT-IN PAYMENT
CHANNEL

90. CREATIVE
IMPULSE http://www.flickr.com/photos/d_a_v_i_d_m_/246298437/

91. http://www.flickr.com/photos/memotions/259656126/
ACCURATE
MEASUREMENT

92. http://www.flickr.com/photos/mythoto/1234638761/SOCIAL CONTEXT

93. 100 million people actively using
Facebook from their mobile devices
http://blog.facebook.com/blog.php?post=297879717130

94. AUGMENTED
REALITY
http://issuu.com/mkparsley/docs/ikea

95. Google’s Three Mobile Behavior Groups
Repetitive now
Bored now
Urgent now
http://www.informationweek.com/blog/main/archives/2007/04/google_lays_out.html

96. CORE PRINCIPLE
Mobile
First

97. 3
Mobile First at Google
Google programmers are doing work
on mobile applications first, because
they are better apps and that's what
top programmers want to develop.
–Eric Schmidt, Google CEO
Source: http://aneventapart.com/2010/seattle/slides/04_wroblewski.pdf

98. Growth
Constraints
Capabilities
Opportunity
Focus
Innovation
=
=
=
Luke’s Take on Mobile First
http://www.lukew.com/ff/entry.asp?933

99. http://www.lukew.com/ff/entry.asp?1117

100. http://www.lukew.com/ff/entry.asp?1117

102. ME NEED IPHONE APP.
http://www.flickr.com/photos/corbett3000/2327165138/in/set-72157604094629546/

103. One of our goals:
Establish the Portland area as a mobile mecca.

104. Mobile is one of the few industries
growing in this economy.

105. Most companies are floundering
when it comes to mobile strategy.

108. "There just aren't that many people who have
experience with mobile software, and there's
a desire for people who know how to make
that work."
— Steve Fredrick, general partner at private equity
firm Grotech Ventures in Vienna, Va., and founder
of job site StartUpHire.

109. Survey says over
20%of businesses hired
substantially more
mobile this year.
Of those w/ mobile
57%plan to boost such
hires in next
twelve months.
Most common salary range: $75,001 to $100,000

110. There aren’t enough mobile developers,
and that’s just the tip of the iceberg.

111. Most web designers don’t know how
to build true mobile web sites.

112. It’s uncharted territory. It’s new. It’s fun.
Easy to make a name for yourself.

113. It is one of the best opportunities for you.

114. Mobile
Future
Slides: bit.ly/grigs-clarkedu | @grigs | cloudfour.com | mobileportland.com
M
obile
Portland
4th
M
onday,6pm
Learn mobile. Build stuff. Set yourself apart.