2. VENTURE DEALS: Q1 ’08 BY CATEGORY
Dollar amounts in $Millions Amount % of Total
Business Focus (Examples)
Messaging (SMS, Premium SMS, Text-to-Voice, etc.) $128 19%
Chip Technology (Next Generation Processors) $118 18%
Infrastructure (Operator, Network, VOIP, etc.) $79 12%
Social Media (Social networking, Lifestyle, etc.) $78 12%
Mcommerce (Payment technologies, Advertising, etc.) $66 10%
Other (Various miscellaneous technologies) $64 10%
Digital Media/Content (Video, Games, etc.) $85 13%
Media Tracking (Various media analytics technologies) $25 4%
Performance Technology (Platform Optimization, QA, etc.) $18 3%
Enterprise Mobility (Enterprise-related stuff) $10 1%
Total Q1 '08 Investment …. $671 …….
Source: RCR Wireless
3. VENTURE DEALS: Q1 ’08 BY REGION
40% of investment in
Europe
58% of investment
in North America
Less than 2%
investment in Asia
North America $394 58%
Europe $275 40%
Asia $2 > 2%
4. WHO’S CATCHING THE WAVE?
D2C Distribution Channels
Emerging Channels for Content M-Commerce
Messaging: Huge market potential
New messaging technologies
Chips and Infrastructure
Support for new services
Content and Digital Media
Rich media for Mobile “Mobile Data Services”
Market Opportunity
Brands:
Leading brands
Social Media:
For Mobile Performance:
A better experience