Investor Day 2012: PLM

2. CLUB PREMIER: MEXICO’S LEADING
BROAD BASED COALITION LOYALTY
PROGRAM
Jeremy Rabe, CEO
Premier Loyalty & Marketing, S.A.P.I. de c.v.

3. POSITIVE TRENDS DRIVING ECONOMIC GROWTH IN
MEXICO
GDP Growth GDP Per Capita
(thousands of US dollars)
Mexico 8% CAGR
11.0
7.5%
USA 10.2 10.5
9.2
8.0
3.0%
5.6%
2.3%
2.0%
4.6%
1.7%
3.9%
3.9%
3.6%
2.7%
2.5%
2010 2011 2012 2013 2009 2010 2011E 2012E 2013E
Source: IMF, World Economic Outlook (Jul. 2012) Source: IMF, World Economic Outlook Database (Apr. 2012)
Middle Class Households Percentage of Population Under 15
(millions) 16.3 15.8
11.9
9.2 29% 25%
6.5 7.9
5.1 5.5 5.8
13%
1992 1994 1996 1998 2000 2002 2004 2006 2008 Mexico USA Brazil
Source: INEGI Source: Population Reference Bureau, 2011

4. LOYALTY MARKET PENETRATION IS
RELATIVELY LOW IN MEXICO
Program membership as % of population
52.8
46.9
35.7
31.0 29.6
27.3
23.7 23.5
21.0
18.0
15.7 14.0 13.4 13.0
9.4
4.4 3.8 2.3
Source: Multiplus Investor Relations Presentation (2011), Club Premier analysis

5. AEROMEXICO, MEXICO’S FLAG CARRIER, IS
DELIVERING STRONG FINANCIAL RESULTS
EBITDAR evolution Operating Margin 2011-12
(Q2, pesos millions) (12-month moving average)
Current management has completed a Aeromexico has a higher operating margin than
successful turnaround since the airline was the average of US and Latin American Carriers
privatized in late 2007
14% LatAm avg.
2,000
1,789
12%
1,500
10%
1,000 8% Aeromexico
6%
US avg. US avg.
00 01 02 03 04 05 06 07 08 09 10 11 12 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012
Note: LatAm includes Lan, Tam, Copa and Gol; US includes
UA, AA, DL, US Airways, Alaska and Southwest

6. TRANSLATING INTO A STRONG BALANCE SHEET
2012* Adjusted Cash & Cash Equivalents
Net Debt vs. EBITDAR (pesos millions)
5.62
4,142
+14.7%
3.60
3,609
Latin American Q1 2012 Q2 2012
Average
*Aeromexico as of Jun-12. Other airlines as of Mar-12;
Including 7x aircraft leasing

7. MARKET GROWTH IN OUR THREE MAJOR ACCUMULATION
VERTICALS
Travel Financial Retail
Flights Per Capita Cards Per Capita Retail Sales
(Population >$15K USD Per Year) 1.4 (USD Billions)
CAGR 9%
0.38
0.13 237.6
205.7 223.2
2.4 182.7
Mexico Brazil Canada
• Only 9% of consumer payments are
with cards, but growing at 11% CAGR
1.4
(´06-´11)
2009 2010 2011 2012
0.8
0.6 0.6 Credit Cards • Supermarket space per capita is only
(Dec-09 to Feb-12 CAGR) 25% of the U.S. level
31% • High frequency of shopping trips/week
10% • Internet retailing growing above 20%
7%
Mexico China Brazil Europe USA per year (internet penetration still low
31% vs. 40% in Brazil)
Classic Gold Platinum
Source: Morgan Stanley Research Source: Euromonitor
Source: Banxico, Euromonitor

8. CLUB PREMIER LOYALTY JOURNEY: WE ARE FOCUSED
ON THE EXECUTION OF OUR STRATEGIC PLAN
Sept. 13, 2010 Today VALUE TO
SHAREHOLDERS
Distant Pre Sept. Sept.
Post Sept. 2012
Past 2010 2010 - 2012
Coalition Loyalty
• Shareholder evolution,
including potentially public
company
Aeroplan of México • Focused on generating
loyalty to commercial
• New legal entity (PLM) partners among mid to
Profit Center managing Club Premier, high income customers
owned by Grupo with a variety of earn and
Branch Marketing • Business unit that sold Aeromexico and Aimia Inc.
Kms and ensured burn options, leading to an
• Focused on generating increase in the member
• Team focused on captur- profitability through internal loyalty to commercial
ing loyalty of frequent transfer pricing value proposition
partners among mid- to
flyers • Increased loyalty of high-income members in
frequent flyers the travel, financial and
retail sectors

9. THE BUSINESS HAS CHANGED DRAMATICALLY
IN THE PAST TWO YEARS
Q4 2010* Q2 2012 Change
Gross billings per quarter 22.2 36.4 +64%
Members Enrolled 2.7 3.2 +16%
Partners 57 72 +26%
Financial partners 4 12 +200%
Number of Rewards Issued 63,603 90,424 +42%
New Members Enrolled 35,568 74,983 +111%
Call center, ticket offices, email, online,
Service channels Call center, ticket offices, email
lounges, chat
+3 channels
Aeromexico (basic+dynamic), Sky Team
Air redemption options Aeromexico, Sky Team Airlines (12)
Airlines (17)
+6 options
Merchandise (2,500+), hotels (50,000+),
Non-air redemption options Occasional auctions almost daily auctions, concerts, raffles, +50K options
games (7)
FTE’s ~190 ~400 111%
*Q4 2010 adjusted to reflect start of operations on Sep. 13, 2010

10. SUCCESSFUL PARTNERSHIPS WITH BANAMEX, AMEX
AND AEROMEXICO
• Launch in March 2011 has been characterized as one of the most
successful in the history of Mexico
Banamex • Both Gold and Platinum cards continue to perform well
• Re-launch of corporate card portfolio Re-launch of
American with earn flexibility personal card
portfolio with
• Renewed long term Membership
Express enhanced value
Rewards agreement proposition
• Re-launch of corporate accrual program
• Launch of new Titanium frequent flyer level
Aeromexico

11. RELATIONSHIPS WITH ALMOST ALL MAJOR BANKS
OFFERING PREMIUM CREDIT CARDS IN MEXICO
% of Premium Credit Cards with Direct
Earn or Conversion Ability to KmP
95%
49%
Jun-11 Sep-12
• Launches include Banorte, Inbursa, HSBC,
Mifel, Scotiabank, Invex, and Bancomer
Source: Banxico, Club Premier estimates

12. WE HAVE PARTNERSHIPS WITH SOME OF MEXICO’S
TOP RETAILERS
#2 retailer in Mexico SME self-service #2 office supply Over 70 locations Top 25 retailer in
Launch in March earn platform retailer in Mexico Launch in Mexico
2012 Launch in May 2012 Nearly 100 September 2012 Convenient
at inaugural Loyalty locations department store
World Mexico Launch in July 2012 format
conference
Launch in August
2012

13. CLUBPREMIER.COM NEW HOMEPAGE

14. Clásicos Premier
24000
Clásicos Premier
24000
14

18. WE ARE CONSTANTLY INNOVATING IN AN EFFORT TO
OFFER NEW ENGAGEMENT OPPORTUNITIES TO OUR
MEMBERS
Raffles
Games
Badges
Auctions

19. MASS MEDIA CAMPAIGN RECENTLY LAUNCHED TO
COMMUNICATE COALITION VALUE PROPOSITION

20. GOAL: DELIVER GREAT VALUE TO STAKEHOLDERS,
AS MEXICO’S LEADING COALITION PROGRAM
• Sign additional everyday spend
partners in retail and CPG
market
PARTNERS • Enhance self-serve platforms
for small and medium sized
businesses
• Continue to innovate with new • Further penetrate base with co-
redemption categories branded credit cards
• Further develop one-to-one • Develop one-to-one marketing
MEMBERS marketing and personalization campaigns designed to
generate clear ROI for partners
• Develop mobile app
• Experiment with additional member
engagement products and
promotions to create customer
buzz and excitement

21. Let’s Fly
Together
The sky is not the limit!

22. THANK YOU!
¡GRACIAS!