I did this social media pitch campaign for Pizza hut. I think it turned out pretty cool judging that it would cost them nothing but Dough. Check it out!!

1. By: James Grove + = Increased Brand Awareness Introducing the “How do you Hut?” Campaign

3. Brand of YUM! (fortune 500 company)

4. Based out of Dallas, TX

6. Customer Profile Because Pizza Hut is so popular, they have a broad target audience. Some questions that may come up when ensuring customer needs are met are… What do they like about pizzas ?What do they dislike about pizzas?What do they want from pizzas?

8. Little Caesars enterprises

9. Papa John’s international inc.

12. Increase Pizza Hut Twitter followers by linking campaign from Twitter to Facebook so more people can get involved

14. Budget/Measurement of success Budget will include 10 winners at 7 pizzas per week. 52 weeks in a year. 70 pizzas /week max (7*10 customers)…. 70* 52=3640 pizzas*$3(wholesale)/ pizza= $10,920 Pizza hut plans to gain awareness by increasing their following on Facebook and Twitter. Also through the interactive campaign, word of mouth will be another method Pizza Hut will rely on and strongly encourage since word spreads so fast through the internet.

15. The End and The Outcome In order for anybody to participate in the contest, they first have to buy Pizza Hut pizza and somehow incorporate in their video. That in itself should increase Pizza Hut’s sales. Also , there is yet to be a pizza brand that has put people first, literally. I think with this interactive campaign, Pizza Hut just may put themselves in a unique and yet to be explored category of pizza the customer can appreciate.. The End