5 Best Practices for Inbound Marketing
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Our presenters, Tom Barry and Lou Cimaglia, will cover items such as: -How to turn your website into a lead-generating machine -Creating engaging and original content and boosting your SEO -Next generation and responsive web development and design -Strategic outbound marketing, email marketing and social media -The importance of analytics!
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5 Best Practices for Inbound Marketing
- 1. 5 Best Practices for Inbound Marketing Webinar Series: Online Marketing Presented by Tom Barry & Lou Cimaglia Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 2. Before We Begin… • Recording will be emailed to all registrants • Please submit comments or questions: – In GoToMeeting OR – On Twitter at #GSWebinar • P.S. Thank you for joining us! Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 3. Introduction: Presenters Connect With Us! Tom Barry Lou Cimaglia Sales Executive PR Director TomB@GrowSocially.com LouC@GrowSocially.com @tomRbarry @loucimaglia Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 4. Who Are We? Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 5. Today’s Overview • Lead Generation • Content Creation & SEO • Responsive Web Design • Outbound Strategies • Analytics & Measurement Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 6. What is Online Marketing? Title of Presentation #GSWebinar Created by Author Name | Grow Socially 2012
- 7. Your Website Is… Blogs Email • The core of your online presence Your • How you’re found on search engines Website • Your content library SEO Social Content • A 24-hour salesman Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 8. Social Media & Email • Your communication and outreach tool • A great branding opportunity • Needs to be strategic • Make it consistent • Keep it relevant Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 9. Content, Blogs & SEO • Main tools for inbound marketing • Content is currency • Blogging is easy, effective & engaging • SEO is the Holy Grail of inbound marketing Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 10. Create a Next Generation Website Title of Presentation #GSWebinar Created by Author Name | Grow Socially 2012
- 11. Responsive Web Design (RWD) • Development of a website should respond to the environment a user is in, and the user’s actions. • This involves the platform, orientation and screen size. • When a user switches devices, the website should switch seamlessly. Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 12. Content Management Systems (CMS) • Simple but effective design • Easy to manage and update • The days of knowing HTML are fading • Entertaining and creative Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 13. Create Engaging and Original Content Title of Presentation #GSWebinar Created by Author Name | Grow Socially 2012
- 14. Create Content That People Love • Produce content that people want – To consume – To share • Develop a content strategy • Content is more than text Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 15. Recycle & Reuse • If you can’t create, curate! • Re-purpose old content strategically Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 16. Turn Your Website into a Lead-Generating Machine! Title of Presentation #GSWebinar Created by Author Name | Grow Socially 2012
- 17. Use Forms! They’re Great! Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 18. Let’s Give It A Try ilink.me/InboundMKT Leads Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 19. Regiment Your Sales Process Drive leads through the sales funnel Organize your inbound leads Follow-up immediately Leads are like puppies Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 20. Develop an Outbound Strategy Title of Presentation #GSWebinar Created by Author Name | Grow Socially 2012
- 21. Incorporate A Multi-Channel Approach • Know your target audience and use the appropriate channels • Stay connected with your audience and give them what they like! • Integrate your outbound marketing & communication efforts with your inbound efforts Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 22. Measure All Your Marketing Efforts Title of Presentation #GSWebinar Created by Author Name | Grow Socially 2012
- 23. Use Analytics Tools Effectively • Google Analytics to measure your web traffic • Social media analytics to measure your engagement • Build your flexible strategy by measuring your analytics Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 24. Analyze Data • Measure your efforts from start to finish • Use data as a tool • Generate surveys and ask your audience what they like and want from you Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 25. Recap 1. Create a website that works for you 2. Create content that people love! 3. Make sure your website drives inquiries and leads for your business 4. Use the multi-channel approach to integrate your inbound and outbound marketing efforts 5. Measure and track everything you do Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 26. Jump Start Your Online Marketing ilink.me/JumpTB Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 27. Tools To Help You Grow • Online Marketing Services: GrowSocially.com • Multi-Channel Marketing: interlinkONE.com • Build Mobile Websites: iFlyMobi.com • QR Code Management: QReateAndTrack.com Title of Presentation Created by Author Name | Grow Socially 2012 #GSWebinar
- 28. Questions? We have the team to help you grow! Title of Presentation Sign up for our eNewsletter! ilnk.me/ilinkCnect Created by Author Name | Grow Socially 2012
Notes de l'éditeur
- Hold on this screen when attendees are waiting
- Read through carefully
- OverviewHow to turn your website into a lead generation machineHow to create engaging & original content to boost SEOHow a next generation website, with responsive web design will help you onlineStrategies for outbound marketingThe importance of measurement
- Your Website Is…The crown jewel of your online presenceThe hub of a wheel, holding together your online marketing toolsA place where people find all your content. The center of your content distribution strategy.Sales man when you’re not thereA medium for people to find you online, through search engines and organic search methods
- Social Media & EmailThis is your outbound method, this is important for you to connect with your customers and future customersShows your brand, and keeps it on the top-of-mind for your customers and prospectsNeeds to be strategic, have a reason and a purpose for your posting and sharingGreat referral traffic source for your contentKeeps your company and brand relevant in your competitive market
- Content, Blogs & SEOThe main tools for inbound marketingContent is where you get people’s informationNo Free Lunch! Your customers and prospects pay for content with their informationBlogging drives traffic, can be easy, fun, creative, effective, and engagingNeed a strategySEO as you may understand it might not be rightThere’s a lot more behind SEO than Key WordsGood SEO is the Holy Grail of Inbound Marketing
- The idea that the development of a website should actually respond to the environment a user is in, and the user’s actions. This involves the platform, orientation and screen size. Ideally, when a user switches devices, the website itself should switch seamlessly, accommodating for the difference in screen resolution, the sizing of images and other computer script issues.. Instead of a business being “forced” to create a new design or develop a website or application for every new little gadget that comes out, responsive web development allows a business to create one, totally branded and awesomely cohesive site.
- We use WordPress, they provide a vast collection of simple and effective templatesVery easy to manage and update (so you can do things on your own with your website now!)You won’t need a web developer to update your siteYou don’t even need a development background, as long as you learn the right ways to create an effective website you can do most of the work yourselfYou will need to have a developer set your site up correctly but maintaining and updating is as simple as drag & drop, wisiwig editor (what you see is what you get editor)
- Create content that people love!Develop a strategyContent creation strategyDistribution strategyHave a strategy that is relevant and flexibleContent is a two headed monsterContent people want to consumer themselvesContent people want to share with othersContent can be videos, podcasts, images, e-books, white papers, toolkits
- Recycle & ReuseIf you can’t create your own content, curate from someone elseYou don’t have to be a writer to produce contentRe-purpose content into e-books, white papers, or morePhoto collages of old images that were popularUse apps like Instagram to “spice up” your imagesRe-purpose content for relevance (Holiday e-books, etc,)
- Use Forms! They’re Great!Use that content to get people’s informationGive away content, to get informationContent is currency today
- Regiment your sales processOrganize your leads and develop a planFollow-up immediately and grab their attentionDevelop a process to nurture leadsRule of Thumb; Inbound leads need at least 7 touches before converting to salesLeads are like puppies! They need to be nurtured and guided down the sales funnelLook at a lead like you’re trying to raise your dog, if you guide it in the right direction with relevant content and good follow up process. You will convert sales!
- Use analytics tools effectivelyGoogle analytics are greatKnow where people are going on your website and whyKnow what your audience likes, and create content around itBuild on your strategy with a flexible mindset, know your traffic sources
- Analyze dataKnow all your efforts from start to finish, from marketing all the way through salesWhat path does a prospect take when they find your companyUse data to build you strategyAsk people what they like and use data and surveys to build a better relationship with your customers and prospects
- Here’s a very practical example of using forms.. Here’s the key … Don’t just put a QR Code on your client’s printed material that points to their corporate website! Really work with them to point it to a landing page where you can capture information of some sort. Ask questions, provide information… That will help you to truly demonstrate value!