Here is an overview of how what Online Marketing is and how Social Media helps with your marketing efforts. This slideshow goes over inbound marketing, online marketing, social media marketing, search engine optimization, and search engine marketing. This presentation took place on October 18th at the 2010 PINE Conference in Newport, RI.

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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
How to Use Social Media to
Build Your Business
By John Foley, Jr.

2. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
John Foley, Jr.
Background Info & Contact Information
► Established two companies:
► interlinkONE (CEO)
► GrowSocially (CEO/CMO)
We - Plan, Manage, Execute and Measure your Online Marketing
including social Media
► NAPL Soderstrom Society Member
► Phone: 978-674-8081
► Email: JohnF@GrowSocially.com
► Online at:
► www.twitter.com/JohnFoleyJr
► www.facebook.com/JohnFoleyJr
► www.LinkedIn.com/in/JohnFoleyJr

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Shameless Plug

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Shameless Plug

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Before We Begin…
PLEASE DO NOT TURN OFF YOUR CELL PHONES
http://twitter.com/JohnFoleyJr

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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
QR Codes
Make Print Interactive.

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Before We Begin…
PLEASE DO NOT TURN OFF YOUR CELL PHONES
http://twitter.com/JohnFoleyJr

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2010 NAQP Conference
9. Green 4.9%
5. Green 3.6%

9. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
2010 NAQP Conference
9. Green 4.9%
5. Green 3.6%Audience Acquisition
Lead Generation
Reach a larger audience of
your target market
Increase your company’s
brand and awareness
Increase marketing
effectiveness
Get engaged with your
prospects
Drive website traffic1
2
3
4
5
6 7
Lead generation
8

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Talking About a Revolution
http://ilnk.me/Revolution

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Overview
► What is Online Marketing
► Inbound Marketing
► Social Media Marketing

12. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is Online Marketing?
► Website
► Search Engine Optimization
► Search Engine Marketing
► Social Media

13. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Search Engine Optimization
► Becoming more searchable
► Using specified keywords
► Consistently updating
► Using links to other pages
of site or other websites
Search Engine Marketing
► Pay-Per-Click
What is…?

14. Questions or Comments?
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► Community
► Conversation
► Networking
► Marketing
► Relationships
► Customer Service
► Immediate Information
► Platform
What is Social Media?

15. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Why Use Social Media
► More prospects to sell to
► Generate interest in your brand
► Build your brand
► Loyalty
► Position your company
► Customer Service
► Another Channel

16. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Take Your Website to the Next Step
► Social-friendly, searchable
► Interactive
► Blogs
► Comments
► Landing Page
► eNewsletter Sign-Ups
► Widgets
► Calls to action for people to raise their hand

17. Questions or Comments?
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Widgets
► Appealing
to the eye
► Creative
► Interactive
► Different
► Can be a call
to action

18. Questions or Comments?
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Widgets

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Widgets

20. Questions or Comments?
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COMPANY
WEBSITE
Social Media
SEO
DM/Flyer
E-mail
Links
Other
Inbound and Outbound Marketing Work
Together
Whitepapers,
eBooks
Downloads
eNewsletter
Sign-Ups
Comments &
Questions on
Blog
Info/Inquiries
Webinar
Sign-Ups
100
Visitors
2000
Visitors
800
Visitors
3500
Visitors
CRM

21. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Social Media Marketing Plan
► Describe Business and Its Goals
► Know Your Audience
► The One Thing
► Humanize Your Brand
► Content Resource &
Distribution Strategy
► Measure Your Success
Strategy
Before
Tactics!

22. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Know Your Audience
► Who Are They?
► Where Are They
Cyclically?
► How Do They
Use Social
Media?

23. Questions or Comments?
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Define Target Audience
► Prospecting
► Customer Service
► Partner Management
Audience Acquisition
► Discover
► Engage
► Get Found
Your Target Audience – It’s Important

24. Questions or Comments?
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Is everyone interested in the same communication?
I’m on
Twitter
I still
e-mail
I use
Facebook,
Twitter &
LinkedIn
I love my
mail
I Google for
my
information
Where are your prospects and customers getting their information?

25. Questions or Comments?
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Apple = Innovation Disney = Magic
The One Thing

26. Questions or Comments?
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How Will You Humanize Your Brand?

27. Questions or Comments?
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How to Measure Success?
► How many
► Downloads
► eNewsletter Sign-Ups
► Blog Comments
► Questions
► Shared Links
► Re-Tweets
► Followers
► Site Traffic

28. Questions or Comments?
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www.ilink.me

29. Questions or Comments?
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Tools to Measure Success
www.ilnk.me

30. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.30
Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
30
$
$
$
$
Optimize / Social Friendly
TOOLS
Get Noticed
Nurture
Engage
Conversation
Landing Pages
Offers
Emails
Polls
eNewsletters
Nurture
Engage
Conversation
Convert
Convert
Action - Publish - Engage – Converse - Share
Convert / Measure
Product?
Service?
Asset?
Integrated Multi-Channel Marketing
Direct Mail, Magazines, Internet Ads, E-Mail

31. Questions or Comments?
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► Industry Specific
Content
► Marketing Information
► Consistently monitor for
customer service
► Continually post
relevant content
► Link all pages back to
corporate site
► Secure Branded URLs
for each Channel
► Twitter.com/YourCompany
► Promote Monthly
Newsletters
Best Practices

32. Questions or Comments?
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What Are These Sites, Anyways?

33. Questions or Comments?
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Top 4 Channels for PSPs
► LinkedIn: Chamber of commerce networking event
► Facebook: House party with a business effect
► Twitter: Block Party
► YouTube: Your own TV Station

34. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is Twitter?
► Share what you are
doing in 140
characters or less
► A social messaging
utility for staying
connected in real-
time
► www.Twitter.com

35. Questions or Comments?
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Pros
► Simple & free
► Reach a large amount
of people
► Position yourself as a
thought leader
► Communicate &
engage
► Simple to find target
audience
Cons
► Time and effort
► Works best when you
are consistent
► What will you
post?
► Spam

36. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Spread the Word

37. Questions or Comments?
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What is Facebook?
► A free social network
used by people &
companies
► Companies can host
pages and groups to
self-promote
► www.Facebook.com

38. Questions or Comments?
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Pros
► Extension of Company
Website
► “Human” side
► Post articles, videos,
pictures, etc.
► Stay on “top of the
mind”
► Event Promotion
► Discussion Boards
Cons
► Time and effort
► Spam (fans, games)
► Not obvious how to
measure success
► If things go bad.

39. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Get Yourself Out There
Creating a page simply
involves:
► Logo
► Name
► Content

40. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is YouTube?
► Video-sharing website
on which users can
upload and share
videos.
► www.YouTube.com

41. Questions or Comments?
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Pros
► Free!
► Improves SEO
► “Personal” side
► Can create viral
marketing opportunity
► Track views and links
to your videos
Cons
► Risk poor reviews?
► Time spent getting
videos done
► Need to promote it

42. Questions or Comments?
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Set up a Gallery

43. Questions or Comments?
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Big Production
VS
Business Casual
More approachable, more interesting, more diversified,
more updates!

44. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
What is LinkedIn?
► A business-oriented social
networking site
► Mainly used for
professional networking
► Has more than 43 million
registered users, spanning
170 industries
► www.LinkedIn.com

45. Questions or Comments?
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LinkedIn.com Dashboard

46. Questions or Comments?
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Profile

47. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
► Humanizing
► Improves SEO
► Keywords
► Links
► Updated Information
► Give Expertise
► Updates on Company
Activities
► Sharing Information
Blogs

48. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Four Fundamentals of All Five Sites
1. Write the PLAN!
2. Build your network
3. Engage with the network you have built
4. Be consistent
5. Track and analyze

49. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Keywords
► Improves SEO
► Narrows down
what your site
is about
► The more,
the better

50. Questions or Comments?
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You
Your Website
is Homebase

51. Questions or Comments?
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Engage and Nurture – The Ongoing Conversation
QR Search Social
Codes E-mail Website RSS Flash Banner Engines Media
Personalization
Campaign
Management
Reporting
Administration
Automation
SMS MMS PDA Blackberry
Direct Mail
Radio/TV
Magazines
Posters
Flyers
Labels
Other
Your
Website

52. Questions or Comments?
Phone 1.800.948.0113
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Integrating content creation, distribution, customer engagement, and
measurement of your marketing efforts can increase campaign
effectiveness.

53. Questions or Comments?
Phone 1.800.948.0113
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Expo Event
8AM-6PM
Send out
flyers to
clients
Announce
on website
Email
eNewsletter
(Announce)
Tell
colleagues
you’re
attending
Send thank
you cards
Enter new
contacts in
Excel
Mail -
Monthly
Newsletter
Marketing Calendar

54. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Expo Event
8AM-6PM
Send out
flyers to
clients
Announce
on website
Email
eNewsletter
(Announce)
Tell
colleagues
you’re
attending
Send thank
you cards
Enter new
contacts in
Excel
Mail -
Monthly
Newsletter
Marketing Calendar
Create
Post, Link
back to
website
Announce on
&
Comment on
event’s
page
Connect with
Keynote
Speakers on
Announce
booth #
with
video post
Join in on
event’s
hashtag
Follow-Up
with
Post & Post
Pictures
Share
speaking
presentation
on
Friend new
contacts on
Share event
article on
Share event
article on

55. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
COMPANY
WEBSITE
Social Media
SEO
DM/Flyer
E-mail
Links
Other
Inbound and Outbound Marketing Work
Together
Whitepapers,
eBooks
Downloads
eNewsletter
Sign-Ups
Comments &
Questions on
Blog
Info/Inquiries
Webinar
Sign-Ups
100
Visitors
2000
Visitors
800
Visitors
3500
Visitors
CRM

56. Questions or Comments?
Phone 1.800.948.0113
Email Support@GrowSocially.com
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
You need Staff You need a plan
How Do You Get Started?
► InHouse
► OutSource
► Do you have a marketing
plan
► Create one

57. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
NAPL
LinkedIn
Facebook
Twitter
YouTube

58. Questions or Comments?
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TeamLogicIT
LinkedIn
Facebook
Twitter
YouTube

59. Questions or Comments?
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Rescigno’s
LinkedIn
Facebook
Twitter
YouTube

60. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Vision 3 Summit
Facebook
Twitter
YouTube

61. Questions or Comments?
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Copyright © 2010 Grow Socially, Inc. All Rights Reserved.
Questions?
Contact me at:
• JohnF@GrowSocially.com
• 978-674-8081
• Twitter.com/JohnFoleyJR
• Facebook.com/JohnFoleyJr
• YouTube.com/GrowSocially
• LinkedIn.com/in/JohnFoleyJr