Build Your Business with Social Media
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A presentation by John Foley on the importance of social media marketing and how you can take advantage of its great opportunities to expand your business. Using such popular sites such as Facebook, LinkedIn, Twitter, and Youtube, companies are building their business by creating new opportunites, branding and humanizing their name online, and increasing customer engagement. In this session John presents advice on how to use these social media sites to grow your print and marketing services provider business. He presents real-world scenarios and shares the pros and cons of each of these popular sites.
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Build Your Business with Social Media
- 1. How To Use Social Media To Build Business Friday, June 25th
- 14. QR to Revolution Video!
- 16. WHAT IS SOCIAL MEDIA?
- 18. WHY USE SOCIAL MEDIA?
- 20. Direct Impact
- 23. Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter and Linkedin I love my mail. I Google for my information Where are your prospects and customers today getting their information?
- 25. Questions or Comments? Phone 1.800.948.0113 Email [email_address] Copyright © 2010 Grow Socially, Inc. All Rights Reserved. Questions or Comments? Phone 1.800.948.0113 Email [email_address] Copyright © 2010 Grow Socially, Inc. All Rights Reserved. $ $ $ $ Optimize / Social Friendly Get Noticed Nurture Engage Conversation Landing Pages Offers Emails Polls Social Media , Blogging , Analytics , Content Mgmt , SEO Nurture Engage Conversation Convert Convert Publish - Engage – Converse - Share Convert / Measure Product? Service? Asset? TOOLS
- 29. WHAT WE’LL LOOK AT TODAY
- 37. Spread the word
- 38. Spread the word
- 44. Searching by Titles & Positions
- 45. Searching by Titles & Positions
- 48. Whose talking about you?
- 49. Customer Service: The complaint
- 50. Customer Service: To Reply
- 51. Customer Service: To Reply
- 60. H & H Graphics
- 62. bopi
- 64. Complemar
- 65. Cedar Graphics
- 75. Set up a Gallery
- 83. Profile
- 84. Join & Participate in Groups
- 85. Post a Question
- 86. Get Information
- 87. Value in Groups
- 94. Who’s already out there… There’s a place for you too. Start today.
- 97. Our Own Success… John, I have been seeing your mission in spreading the QR or 2D Code gospel to the print media masses.....we need more like you. “ “
Notes de l'éditeur
- MY ROLES: Responsible for well being of our employees and customers. Company growth and profitability Visit www.growsocially.com for more.
- These items are not in order… they are mixed with each section
- I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..
- I spoke to my attorney (mind you for a short time as they are the best at billing). Im always afraid to ask how his family is as it costs me $175 for 30 minutes of listening). But I asked him as he is a partner of the firm. His first response was, I really don’t care who like the game last night or that susie went to dinner at Abe & Louies… I responded with Larry there are many uses for this in your business you should at least take a look to understand. You need to marketing and communicate someway right? There is a way that can aagument what you do today. I don’t have the time to twitter or put up pictures all day. “ I responded I hope you have time to save your business against the ocmpetition then…..
- Inquiries – they may have interest they inquiried Suspects - Someone who meets your criteria – better when they inquiried and meet it Prospects - Someone who meets and qualified Leads - Funnel Nurturing
- If I told everyone that you could get a message to a propsect or a custoemr where they hang out would you listen? They are hanging out on other areas… Need a chart here channels Radio tv, email, mail, print.. Social, facebook, twitter and more.. Get the slide of people from prospecting database… enhance that withjaclyn..
- Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
- You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge. You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
- You should post thought-leadership things that are of value to the people that follow you. This may be related to the trends in the marketplace, valuable white papers, e-Books, etc. It will also help you discover other sites and communities where you can share your knowledge. You can post what’s going on in your company… news updates, events, etc… But also fun things. Are you having a company picnic? Did someone have a baby? Is your company a-buzz with the NCAA tournament pool? It allows for companies to show the human-side of their business.
- Here is how Tiwtter is used to promote a white paper…..
- Here is how Tiwtter is used to promote a white paper…..
- Here is how Tiwtter is used to promote a white paper…..
- Find people that are in your target audience and follow them. You can also do this locally. For example, find all people that mentioned the word “print”, and that live in a 15 mile radius of my zip code. I need fulfillment company? Normally, people will return the favor and follow you.
- The search function allows you to find out when people are talking about you, your company, or about a certain topic.
- The search function allows you to find out when people are talking about you, your company, or about a certain topic.
- The search function allows you to find out when people are talking about you, your company, or about a certain topic.
- Pretend you are Jet Blue
- Complaints roll in….. But… instead of sitting out there….
- Look up fulfillment groups… add and take that screenshots
- Here is an example of how John Foley used LinkedIn Groups to pose a question…… and gain leads!
- He now knows their Twitter IDs, emails, etc… look at all the prospects that were added
- One of the best ways to learn about new technology and other marketing efforts is through the Questions and Answers section. How many people know about QR Codes? Here is a discussion on QR Codes….. There are know-how’s, examples, success stories, and more.
- I asked the question in the beginning how many folks are using social media today for business building or working with custoemrs, prospects or peers? What about listserve?
- 1) Start slow. The number of tools available can be overwhelming. Pick one or two, learn them, and move on. You’re not going to tackle the whole world overnight. 2) Just do it. There are plenty of excuses not to try, but social media is an experiment. You don’t know what does work until you find out what doesn’t work. 3) Be yourself. Don’t be a fake person or a robot. If people fall in love with you on a personal level, they are certainly going to want to do business with you on a professional level.