Social Media: Strategy before Tactics
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On April 13th, 2011, John Foley delivered this presentation at the PIA Georgia headquarters. He emphasized that you must execute a social media marketing strategy before you follow through on the tactics.
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Social Media: Strategy before Tactics
- 1. Social Media: Strategy before Tactics John Foley, Jr. CEO/CMO, Grow Socially, Inc.
- 2. Thank you to our Sponsors – Applause! Offering End to End Digital Marketing Services Queens University of Charlotte provides educational experiences that transform students' lives and foster personal and professional success.
- 6. John Foley, Jr. Accolades and Accomplishments Book titled: “ Business Transformation – A New Path to Profit for the Printing Industry ” Release Date April 2011 - http://ilnk.me/lulubook Facebook.com/johnfoleyjr Twitter.com/johnfoleyjr @johnfoleyjr
- 10. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in CRM Mail -Monthly Newsletter Marketing Calendar
- 15. Is everyone interested in the same communication? I’m on Twitter I still email I use Facebook, Twitter & LinkedIn I love my mail I Google for my information Where are your prospects and customers getting their information?
- 18. How Will You Humanize Your Brand?
- 20. Social Media Compiler Contact Match and Sync Contact Database
- 22. $ Optimize / Social Friendly Blogs eNewsletter Sign-Ups White Papers Landing Pages Offers Emails Polls Get Noticed Engage and Nurture Inquiries Engage and Nurture Integrated Multi-Channel Marketing Action – Publish – Engage – Converse – Share Social Media Blogging Analytics Content Mgmt SEO Start with MKTG Plan Product? Service? Asset? Qualified Leads Sales
- 32. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
- 40. Tools for Measuring Effectiveness - Listening
- 41. http://ilink.me
- 42. Tools to Measure Success www.ilnk.me
- 43. What Are These Sites, Anyways?
- 46. Spread the Word http://ilnk.me/7dde
- 47. Company
- 50. Company Page
- 52. Set Up a Gallery
- 53. Big Production VS Business Casual More approachable, more interesting, more diversified, more updates!
- 56. Profile – Connect – Chris Talley
- 60. Customer Service: The complaint
- 61. Customer Service: To Reply
- 62. Customer Service: To Reply
- 64. Your Website is Homebase You
- 65. Engage and Nurture – The Ongoing Conversation QR Search Social Codes E-mail Website RSS Flash Banner Engines Media Direct Mail Radio/TV Magazines Posters Flyers Labels Other Your Website Personalization Campaign Management Reporting Administration Automation SMS MMS PDA Blackberry
- 67. Expo Event 8AM-6PM Send out flyers to clients Announce on website Email eNewsletter (Announce) Tell colleagues you’re attending Send thank you cards Enter new contacts in Excel Mail -Monthly Newsletter Marketing Calendar Create Post, Link back to website Announce on & Comment on event’s page Connect with Keynote Speakers on Join in on event’s hashtag Share speaking presentation on Friend new contacts on Share event article on Share event article on Announce booth # with video post Follow-Up with Post & Post Pictures
- 68. COMPANY WEBSITE Social Media SEO DM/Flyer E-mail Links Other Inbound and Outbound Marketing Work Together Whitepapers, eBooks Downloads eNewsletter Sign-Ups Comments & Questions on Blog Info/Inquiries Webinar Sign-Ups 100 Visitors 2000 Visitors 800 Visitors 3500 Visitors CRM
- 71. Q & A / Contact Me! http://ilink.me/JR iFlyMobi.com QRCode
Notes de l'éditeur
- 15 Years Business Management Author Whitpapers
- All you have to do is be one of the first too either post on my Facebook wall facebook.com/johnfoleyjr (5) or tweet about todays session and refer to me @johnfoleyjr (5)
- While everyone is talking about social media, marketers are looking for tools and techniques to implement an effective social media campaign. Discuss “how to” approaches for effectively using social media. Participants learn how to identify the right audience in the sea of social networks; techniques for getting and keeping the conversation going; options for translating the conversation into business results; and the right tools for measuring effectiveness.
- Where Are They Cyclically? Students How Do They Use Social Media? Older audience may not want to engage in “make a video” contest Older audiences appear low on “Creator” scale.
- What’s Your One Thing? What’s the soul of your brand. What’s the one thing that defines you – and it’s not features and benefits. Volvo = Safety. Apple = Innovation. Disney = Magic. What’s on the other side of your = sign? Note: This is not easy to figure out. You may need to engage in some brand anthropology, and have an agency help you find your one thing.
- Social media is about people, not logos. How will you let down your guard? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again?
- Lots of ways to measure social media success, so make sure you determine your key metrics BEFORE you get started. I recommend picking three solid metrics to track. Appropriate metrics differ based on what your objective is for the program.
- How people communicate, Target like-minded prospects, Communicate with customers
- Here is how Tiwtter is used to promote a white paper…..
- Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ).
- Here is how Tiwtter is used to promote a white paper…..
- Complaints roll in….. But… instead of sitting out there….
- Chris brogan analogy