Description of growth hacking and some actionable growth hacks to use in your startup.

1. How to start with low budget
1
Growth Hacking for Beginners
COLAB 2013

2. Growth Hackers
• Marketers focusing on growth alone
• Strong analytical thinking but also
creative
• Technical skillset/understanding
• Focus on product and distribution

3. Conversion Funnel
• Acquisition
• Activation
• Retention
• Revenue
• Referral

4. Funnel
Acquisition – Blogging & Guest-Blogging, Ebooks, Webinars, SEM
Activation – A/B testing, Landing Page optimization, Onboarding, Trials
Retention – Email Marketing, Remarketing, Direct contact, Aha moments
Referral – Referral Processes, Social Media integration, Contests
Revenue – Subscriptions, Freemium, Lead Generation

5. 5

6. Growth Hacks
1. SEM A/B testing
• PPC ads tests
• Various ads leading to
various landings
• Communicating
alternative value
propositions
• Always consistent with
Ads
Effort – Medium
Impact – Medium

7. Growth Hacks
2. Long tailing
• Blog articles in the footer
• Great for SEO
• Original article + reworded
versions for long-tail keywords
• Outsource the process
Effort – Low
Impact – Medium

8. 3. Free channels
• Be visible on Slideshare, YouTube,
LinkedIn, Facebook, Google+,
Quora, Yahoo Asnwers,
Snapguide, Reddit, Twitter
• Genuine and valuable content
• Frameworks for content
marketing
Effort – High
Impact – High
Growth Hacks

9. 4. Content marketing
• Crawler app
• Google Alerts
• Monitoring Quora/Twitter/
LinkedIn forums/topics
• React quickly with relevant
content
Growth Hacks
Effort – Medium
Impact – High

10. 5. Black hat comments
• Outsource with e.g. Odesk
• Set the rules (#1 No Spam)
• Comment on every possible
article/blog relevant to the product
Growth Hacks
Effort – Low
Impact – Low

11. 6. Lead harvesting
• Get a web crawler looking for
relevant contacts
• Database ready for sales team
• Personalised emails to potential
clients
Growth Hacks
Effort – High
Impact – High

12. 7. Landing Page
Optimization
• The less the better
• Clear heading + value proposition
• What is the goal? – reflected in CTA
• Big images
Growth Hacks
Effort – Medium
Impact – High

13. 8. Credibility boosting
• Team Page (no cheesy photos!)
• Phone number
• Office address
• Testimonials from the first clients,
beta testers, media
Growth Hacks
Effort – Low
Impact – High

14. 9. Onboarding
optimization
• Where most people drop off
• Tools for funnel tracking
• Make it absolute minimum
Effort – Medium
Impact – High
Growth Hacks

15. 10. Email marketing
• Define the touch points, possible
leaks
• Create a drip campaign
• Checklists with to-do lists
Effort – Medium
Impact – High
Growth Hacks

16. 11. Direct touch
• Early adopters and those who don’t
convert
• Use email or skype
• If possible, inverst some
time/money in hand-written thank-
you cards or a tshirts
Effort – High
Impact – High
Growth Hacks

17. 12. API Integration
• Piggyback on other platform’s
audience
• Not always possible
• Look for opportunities, be the next
Airbnb
Effort – High
Impact – High
Growth Hacks

18. 13. Personalized sales
• Use Live chat – SnapEngage, Olark
• Upselling to converting clients: “Would you
like fries with that?”
• Downselling to clients who don’t convert –
extend their trial or lower the price
Effort – Medium
Impact – High
Growth Hacks

19. • Mixpanel
• Google Analytics
• Inspectlet/ClickTale
• Optimizely
• Olark/SnapEngage
Effort – Medium
Impact – High
Essential, Low Cost Tools

20. • Neil Patel’s Guide to Growth Hacking
• KISSmetrics Blog
• Conversion XL Blog
• Growhack Blog
• Sixteen Ventures Blog
• SEOmoz Blog
• Growthhacking.pro
Effort – Medium
Impact – High
Resources

21. Thank you
JACEK
BLAUT
Email: jacek@growthrepublic.com
LinkedIn: http://pl.linkedin.com/in/jacekblaut/
Twitter: @JckBlaut