4bidden

1. Εργαζηήριο
διαθήμιζης και
δημοζίων ζχέζεων
Τμήμα Επικοινωνίας Μέζων
και Πολιηιζμού
Πάνηειο Πανεπιζηήμιο
Μάθημα: Social Media και
επιχειρημαηικόηηηα

2. “Reality is broken.
Game designers can fix it.”
- Jane McGonigal

3. Gamification
is the use of game design techniques,
game thinking
and game mechanics
to enhance non-game contexts and
make them more fun and engaging

4. one of the most important trends in
technology by several industry experts
a path to mastery and autonomy
It can be applied to any industry
It can encourage people to perform chores
that they ordinarily consider boring
creates fun and engaging experiences
converting users into players

5. If you want to get people to do
something that they might not otherwise do,
make it a social game.
But how does games affect people’s lives?
“A game is an opportunity to focus our energy, with
relentless optimism, at something we’re good at
and enjoy. In other words, gameplay is the direct
emotional opposite of depression.”
- Jane McGonigal

6. Why games can make us feel unique ?
Urgent optimism
Social fabric
Blissful productivity
Epic meaning

7. 5 top Game Dynamics
1. achivement (a virtual or physical representation of
having accomplished something)
2. appointment dynamic (in order to win, one must
return at a predefined time to take some action)
3. avoidance (the act of inducing player behavior not by
giving a reward, but by not instituting a punishment)
4. behavioral contrast (how behavior can shift greatly
based on changed expectations)
5. behavioral momentum (players keep doing what they
have been doing)

8. 2 Gamification examples on the
domain of Travel and Tourism

9. AEGEAN AIRLINES
Aegean airlines are offering a Frequent Flyer Program (FFP).
The FFP is called Miles & Bonus and is one of the most successful FFPs.
Airline customers enrolled in the program are collecting frequent flyer
miles (kilometers, points, segments) corresponding to the distance flown
on that airline or its partners.
The members can win: free tickets, free car rental, class updates, priority in
booking,etc.
Due to the collaboration of Aegean airlines with Lufthansa, members of
Lufthansa's frequent flyer program can normally collect their miles.
In recent years, miles were also awarded for using co-branded credit and
debit cards. Aegean airlines offers a credit card called “Aegean Bonus
Visa” that is a collaboration with Alpha Bank.

10. Whaiwhai
start in 2008 on Italy’s well-trodden tourist
track with the motto “Story is what
matters, Game is what triggers”.
The new app Whaiwhai aims to help travelers
get the most out of a short travel experience
by leading them through secret spots and local
stories with a large helping of gamification.

11. Rules
1. Send a text message to the
number you’ll find in the guide.
2. You’ll receive a code via text.
This code will allow you to
read the first story.
3. Read the story and go to the
place described in it.
4. As you’re walking to the place,
you’ll receive a text containing
an enigma.
5. Send your answer via text
message. Your adventure will
continue until you solve the
last mystery.
6. Each game experience lets you
read about 6 stories and see 6
locations.

12. Whaiwhai encourage travelers to build a closer
connection with the world without getting too
much in the way.

13. 4bidden
Αλεξιάδου Δάφνη @DaphneAlex2
Αλιβιζάτου Αλεξάνδρα @AAlivizatou
Τσοφφη Χριστιάννα @ChristiannaTs

14. Teachers
Γιαννακζασ Γιώργοσ
Δοξαράσ Ιωάννησ
Νεκτάριοσ Συλιγαρδάκησ
Λήδα Τςενζ- ςυντονίςτρια
Μπζτυ Τςαγκαρζςτου υπεφθυνη εργαςτηρίου