The document discusses the social data revolution and how companies must listen to customers and public sentiment to design products. It introduces Gruter, a company that provides social data analytics and infrastructure solutions to help businesses engage in conversations with consumers and understand mass customer sentiment. Gruter offers products and services like social data harvesting and analysis tools to help companies synchronize with networked customers.

2. The social data revolution:
when consumers become producers
In a hyper-rich social data environment, it is the
customer who sets the product agenda. Now,
instead of listening to experts, companies listen to
messages. Billions of them.
Companies which synchronize with the voice of the
networked consumer stand to generate loyalty,
affection and a handsome market premium.
In order to join the social conversation, business
needs to distill and understand mass customer
sentiment in a matter of seconds.
And therein lies the challenge: speaking has always
been easier than listening; telling simpler than
engaging; imposing quicker than negotiating.
Revolutionary problems, it seems, need
revolutionary solutions.

3. Leaders of the revolution:
meet the people who matter most
Client. Customer. End user. Viewer. Audience.
Market. Segment. Public. Designer?
In a networked world, the voice of the customer is
ubiquitous. It is the unseen force which
underwrites every transaction from the board
room table to the market floor.
And in a economy of choice, it also designs
products. No painstaking plan, flash of ingenuity or
flourish of charisma gets a start without its
approval.
Put simply, the design studio has entered the public
domain. Those voices on the wind are the sound of
the next big product from the next big brand being
thrashed out.
Can you hear them?

4. Revolutionary strategy:
the data reconnaissance mission
Back in the 70s, platforms boogied on the dance
floor. Now, they’re looking to work their magic on
every surface we interact with.
While the disco balls and flashing lights have been
replaced by touch screens and remote sensors,
one thing hasn’t changed: it’s still damned hard to
find people in the crowd and hear what they have to
say over the beat.
Sure, it’s going to take some practice to bust the
right moves in the new data environment. But with
some neat steps and an ear for conversation,
there’s no reason to be out of vogue.
So what are you waiting for? With Gruter’s social
network infrastructure, the time is right to get out
amongst it and dance as one with the people.

5. Engaging the revolution:
the Gruter arsenal of technologies
Gruter understands the challenges of the social
data revolution and has the infrastructure
solutions and analytics services you need to take
up the consumer conversation.
From social data content harvesting and storage
to message and voice analysis, network tracking
and third party data, Gruter has your back.
Take advantage of the Gruter range of enterprise-
ready products and services:
Social Data Center – big data & social analytics
CloumonTM – cloud monitoring software
Cloudata – BigTable-like distrubuted database
Market analytics & customer voice monitoring
Professional cloud & analytics consulting

6. Allies in the revolution:
leveraging the Gruter advantage
Products
CloumonTM cloud system monitoring software
Cloudata distributed column-oriented database
Social data center and analytics consulting
Clients
Partners

7. Revolution HQ:
contact Gruter to find out more
Company Details
Gruter ( )
504 Teheran Office Building
707-38 Yeoksam-dong, Kangnam-gu
Seoul, South Korea, 135-918
+
English Inquiries: 82 70 8129 2953
+
: 82 70 8129 2950
Contact Details
Sales & Business Inquiries – Jeon-haeng Lee
jhlee@gruter.com
Chief System Architect – Hyung-joon Kim
hjkim@gruter .com
R&D Team – Jeong-shik Jang
jsjang@gruter.com
Cloud Infrastructure Team – Jin-ho Kim
jhkim@gruter.com
Cloud System Services Team – Young-min Jun
ymjun@gruter.com