4. 28 January, 2015 slide number 4
Overview
• G Sales & Marketing formed 2006
• Specialist Sales & Marketing Services Company
• Business to Business
• Over 10 years sales & marketing experience
• Public & Private Sector
- Start-up businesses
- Workforce development
- Not for Profit sector e.g. membership organisations
- SME’s & large enterprises
5. Experience
• 10+ years experience in sales & marketing
- Business Development/Sales Management
- Telemarketing – lead/appointment generation
- Working with various CRM systems
- Including Sage CRM, Act, Bespoke/open source systems
- Marketing/Sales collateral review/creation
- Customer relationship/contact
28 January, 2015 slide number 5
6. 28 January, 2015 slide number 6
Core Expertise
• Design, implement and support sales and
marketing campaigns
– Assist at any stage in sales cycle
– Tailored solution
– On-going review
• Telemarketing - appointment setting, lead generation
• Advice & Guidance – e.g. sales strategy
• Government funded initiatives e.g. training
• Sector expertise
– Skills, Public, Printing, IT, Manufacturing.
7. 28 January, 2015 slide number 7
Services
• Telemarketing
• Outsourced sales management
• Customer service programme development
• Internal sales resource support
• Database cleanse
• Review of current sales/marketing processes
• Event recruitment
• Market research
8. 28 January, 2015 slide number 8
Our Approach
• Highly communicative
• Quality based not just volume based
• Collaborative
• Flexible, tailored service
• Partnership
• Trusted advisors
• Consultative
• Not tied into SLA’s / Contracts
9. Case Studies
• Chamber of Commerce – membership recruitment
A leading Chamber of Commerce employed G Sales &
Marketing to assist with the recruitment of local businesses to
membership of the Chamber of Commerce and to also sell
Chamber services such as training to current members. This
involved contacting businesses by phone from lists of non-
members and members to generate interest and sales
appointments for customer facing staff, working to targets and
KPI’s. The project was a success and led to a long-term
relationship between G Sales and Marketing and the Chamber.
28 January, 2015 slide number 9
10. Case Studies
• Training Provider – marketing/sales consultancy
G Sales & Marketing were engaged to review current internal
sales and marketing practices and materials, evaluate and
coach Sales Executives and to work alongside management to
improve the performance of the business. This included
attendance at board meetings and reporting back to the board
of directors. The contract also required G Sales and Marketing
to generate new business from a standing start and recruit
completely new accounts, some of which were developed into
large, key accounts.
28 January, 2015 slide number 10
11. 28 January, 2015 slide number 11
Summary
• Independent
– Appropriate, tailored solutions
• People
– Qualified, experienced
• Collaborative approach
– High visibility / open and transparent
– Skills transfer
– Partnership
• Strong References