As a key example of the interest that some media companies are showing towards creativity, in this paper we aim at showing the results of a research on the relations established between the media industry and independent media creators, taking as a case study the initiative ‘Talent Factory’, belonging to Fundació Digitalent in Barcelona, Spain. This case brings to the surface not only structural information regarding how these collaborative relationships are established in terms of authoring, contract, work conditions etc. but also more ingrained and conceptual data regarding the very concepts of talent, creativity or innovation –which have been traditionally linked to the romantic role of the artist.

1. Ruth Pagès, Gemma San Cornelio, Antoni Roig, Montse Juvé Universitat Oberta de Catalunya (UOC) Projecte de recerca “Arte, estética & (new) media” finançat pel MICINN (HUM2006-0237) Formes emergents de col·laboració entre la indústria audiovisual i la creació independent