Presentation on the future of mobile apps and advertising from the SXSW 2010 panel "Is App-vertising The Answer" with Tristan Walker (Foursquare), Allison Mooney (MobileBehavior), Jake Marsh (Big In Japan/ShopSavvy), Sean Gilligan (Flurry) and Garrick Schmitt (Razorfish).
6. Future Of Mobile Circa 2006 Photo Courtesy of Not So Fast, flicrk, http://www.flickr.com/photos/paul_hopkins/2770994169/sizes/l/
7. Future of Mobile 2008 A.iP 3+ Billion Apps In 2010 Photo Courtesy of Apple and http://www.collthings.co.uk/2009/06/cool-apple-app-wall.html Photo Courtesy of Apple and http://www.collthings.co.uk/2009/06/cool-apple-app-wall.html
8. Our Panelists:Jake Marsh, Big In JapanTristan Walker, FoursquareAllison Mooney, MobileBehaviorSean Galligan, Flurry
10. $4.2b Mobile App Revenue 200962%+ Projected For 2010 ($6.8b)$2.6b Spent In Mobile Ads 20095% ($140mm) Spent On Mobile Display Advertising 1) Gartner 2) Gartner 3) eMarketer 4) eMarketer
17. Levis & Dockers Dockers created a “shakable” mobile advertisement that is presented within an iPhone application. The ad, which gets served as you progress through levels on games like iBowl and iGolf, allows the user to literally shake the phone to make a dancer wearing Docker’s khakis to dance.
18. Starbucks Starbucks serves up a double shot with two iPhone apps: a virtual Starbucks card that allows people to pay by scanning an on-screen barcode and a MyStarbucks offering with geolocation.
19. GQ & Ralph Lauren Ralph Lauren was the launch sponsor of GQ’s “Style Picks” app that features style tips and options from the men’s magazine and Ralph Lauren has a channel within the application that includes tips on style and grooming.
21. Bravo & Foursquare Pepsi and Foursquare team up for charity with every point added to the foursquare leaderboard will lead to Pepsi donating $0.04 to CampInteractive, an organization that helps empower inner-city youth through technology skills and mentoring.
22. Pepsi & Foursquare Pepsi and Foursquare team up for charity with every point added to the foursquare leaderboard will lead to Pepsi donating $0.04 to CampInteractive, an organization that helps empower inner-city youth through technology skills and mentoring.
23. What Makes An App Successful?What Makes An Appvert Successful?