Planned obsolescence v1
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Provocations of how a category can be disrupted based on recent acquisitions, new technologies, or new entrants in a category.
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Planned obsolescence v1
- 1. SURVIVAL OF THE FITTEST OR THINGS THAT MAKE YOU GO HMMMM…
- 2. PLANNED OBSOLESCENCE Bernard London Brooks Stevens If it ain’t broke, break it Keep Up with the Jones
- 3. QUIZ: WHICH OF THESE WERE LAUNCHED IN 2010?
- 4. PROVOCATION #1: WHAT IF A COMPANY BOUGHT A COMPETITOR IN A CATEGORY?
- 5. JEFF BEZOS BUYS THE WASHINGTON POST Customers who bought Zappos also bought the Washington Post
- 6. PROVOCATION #2: WHAT IF ANOTHER COMPANY WITH LOTS OF DATA DECIDED TO ENTER A CATEGORY?
- 7. Google/Zagat, Netflix Original Series 40 Countries 36M members 14 Emmy Nominations Revamped site & mobile app Free to All No Registration Required
- 8. PROVOCATION #3: WHAT IF A COLLABORATIVE NETWORK FORMED THAT DISRUPTED A CATEGORY?
- 9. RELAY RIDE, CITIBIKE, AIRBNB, COUCHSURFING
- 10. PROVOCATION #4: WHAT IF THERE WAS CONSTANT DISRUPTION IN A CATEGORY?
- 11. BLOCKBUSTER, REDBOX, NETFLIX, AMAZON Didn’t you only sell books? Didn’t you have aisles filled with VHS tapes? Didn’t you used to only mail me DVDs? Didn’t you only have kiosks outside 7- 11?
- 12. PROVOCATION #5: WHAT IF GOOGLE, AMAZON, FACEBOOK DECIDED TO ENTER NEW CATEGORIES?
- 13. GOOGLE CHROME TV, INSTAFACE, AMAZON JUNGLE
- 14. WHAT COULD THIS MEAN TO SMALL BUSINESSES? Starting a business could get very easy… • Kickstarter / Lending Club • 3D printing New competitors • Marc Benioff buys Xero? • Bob Parsons buys Wave?
- 15. WHAT COULD THIS MEAN FOR CONSUMERS? Google Wallet, Pay with Gmail… free tax preparation? Another personal finance competitor emerges: • Personal Capital
- 16. SO, WHAT COULD THIS MEAN TO RETAIL?
- 17. PROVOCATIVE?
Notes de l'éditeur
- JorgeIn 1932, Bernard London wrote an article, “Ending the Depression with Planned Obsolescence”, in which he proposed the government impose a legal obsolescence on consumer articles, to stimulate and perpetuate consumption. 22 years later, Brooks Stevens pitched planned obsolescence as "Instilling in the buyer the desire to own something a little newer, a little better, a little sooner than is necessary.” Guess which one delivered his speech at an advertising conference? This week is about getting us outside of our comfort zone. We will challenge ourselves, and encourage each other, to look into the future and then reverse engineer our path leading to that vision. As we will see in the following slides, it’s better to reinvent or evolve ourselves to win than to allow a competitor to plan our obsolescence. But before we look at the next three years, let’s look back 3 years.
- GarretTrick Question – All of these businesses/products launched in 2010.The word of the day is “Democratization” – making the world more accessible to the everyday consumer. Some of these launches were brand new to the world or otherwise disrupted how the game was played. iPad: it was not the first tablet, but gave birth to the saying “to a kid, a magazine is just a broken iPad”Fab.com: democratized flash sale trendy hip curated fashion, furniture, and more. It’s like having access to the best sample sales in the world. Kickstarter: VC funding of the people by the people for the peopleRetailmenot: from vigilante coupon code sharing to established affiliate programs with manufacturers and retaiersWarby Parker: order a bunch, try them on, send back the ones you don’t want, all at a fraction of the price of a full service optometristLiveNation: because it was about time Ticketmaster had competitionSquare: untethered commerce from the restrictions of a cash register POS.
- Garret
- Garret
- Garret / JorgeCitibike: around the world, cities are setting up bike share programs like this one sponsored by citibank in NYC. You can set up an annual pass or rent as a visitor. It’s collaborative consumption with corporate branding. Couch-surfing: Like AirBnB meets a hostel, but it’s free. It’s also a community network for like-minded people to connect.
- JorgeBlockbuster looks more like Netflix used to look until they moved to streaming. Blockbuster also made a pitstop at trying their hand at kiosks like Redbox but now Redbox has started to offer streaming, which Amazon also does.
- Garret
- Garret
- JorgePersonal Capital – it’s like Mint, except that match you up with a financial advisor to personalize investment advice beyond what Mintcurrently offers. Google – in addition to expansion of Google Wallet offerings with NFC (Near Field Communication)-enabled Android devices, you will soon be able to send money via your gmail.
- Garret / JorgeSquare becomes an accounting competitor to QuickBooks – they have already taken on Intuit POS. What’s next?Amazon opens up retail stores – they have been testing out Amazon lockers (along with other omni-channel retailers). ebay NOW becomes HUGE – get stuff delivered within an hour. Cheaper than hiring a personal assistant to run those errands. Stores emerge within a store – Samsung Experience store inside BestBuy invites you to explore their product lineup and get expert advice.