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Phone: 020 3178 8118 |Web:http://gsr2r.com
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Why Recruiters Need To Help Their Clients With
Social Media
Prepared by: Cheryl Wing

2. ~ 2 ~GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:hello@gsr2r.com
As recruiters most of us know the value of social media; as a recruitment to recruitment
company we certainly do.
Yet are the clients you recruit for embracing social media and profiling their brand and
company to attract the candidates they want? Probably not. The challenge is if they don’t, it is
going to make your recruiting role much harder. Let’s explore this one a little more.
The UK economy is growing and for the first time in many years analysts are predicting a
skills shortage. This shortage is apparent in most sectors and across the United Kingdom as a
whole; not just oil and gas or engineering. Lack of investment in development and training of
new recruits is now taking its toll and will do for a number of years to come; the result: lack
of key people at every level in an organisation.
Acquiring talent is a big challenge for employers. Great that they use us as recruiters to help
and this is where we can add even more value to our clients. How come? By pointing them in
the right direction when it comes to ‘selling’ their company to the candidates we send them.
The World Wide Web has changed recruitment in the past few years; at every single step of
the process. Not only can we find out more about prospective candidates they can also find
out more about us, as recruiters and importantly the companies we put them in front of.

3. ~ 3 ~GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:hello@gsr2r.com
A recent whitepaper by Robert Walters group analysed the use of social media in the
recruitment process.
Interestingly job seekers consider both facebook and Twitter as personal social networks and
LinkedIn as their professional network of choice. With over 85% having an active profile.
Similarly employers have a main presence on LinkedIn; yet surprisingly over 20% don’t have
a social media presence on LinkedIn.
Professional job seekers are already making use of social media to research companies they
may wish to work for. Employers (your clients) must take this into account to position
company profiles and news to reach those they most want to hire. The same social sites also
provide a useful space for showcasing key messages about their brand; an increasingly
important element when candidates are deciding who to work for.

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Phone: 020 3178 8118 |Web:http://gsr2r.com
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As you might predict over 75% use social media for information on the organisation.
Surprisingly two thirds (67%) also look for pointers on company culture and value and
another 50% want some ideas on future strategy and possible career progression.
All interesting stats and ones that professional recruiters can use to help clients. Working in
the recruitment sector we like to be known as consultants. Go and have a look at most
recruitment companies, ‘about us’ page and words like; consultative, partnering and help at
hand figure highly. Let me ask a question; is that what you are doing?
As a ‘consultant’ we are here to advise clients on how to make it easy for the candidates we
send them to say yes. We can sing our clients praises all day and yet nothing is more
powerful than experiencing what we communicate being validated online.
How then can we assist the clients we recruit for? This is where being a thought leader in
your sector is important; when your own profile as a consultant demonstrates that you know
and understand your market, clients will listen to you. After all you both want an ongoing
relationship. That might be challenging them on role profiles or salaries through to giving
them the latest advice on candidate engagement.
Till next time,
Cheryl

5. ~ 5 ~GSR2R
Phone: 020 3178 8118 |Web:http://gsr2r.com
Email:hello@gsr2r.com
GSR2R Your Award Winning Expert Rec to Rec Agency – With a Different Approach
At GSR2R we opened the doors for business in July 2001, placing the first of thousands of
Recruitment Consultants just days later. Since 2001 we’ve celebrated more than 10 years as the
established Rec to Rec company recruiters go to when they are looking to move.
Since GSR2R started as a Rec to Rec consultancy the recruitment industry has changed. However,
one thing remains the same, which is that GSR2R provides the highest quality Rec to Rec service to
our clients and candidates. We keep to our vision of providing an uncompromising service, working
with the best candidates and clients the industry has to offer.
Isn’t it nice to finally find a Rec to Rec company that has recognised experts in the field? Ready
to take action now? We have vacancies in ALL the fastest growing sectors, call us on 020 3178 8118.
At GSR2R our drive and determination to become the leading name in the Recruitment to
Recruitment sector has helped us build long-standing connections with our clients and candidates.
These relationships are the foundation of our business success today.
Winning the Best Recruitment to Recruitment Award for Outstanding Excellence in 2007, we are told
that our approach is refreshing. We operate with the same principles that we always have – to be
the best at what we do and put passion into how we do it.
We are proud to have helped our Trainee Recruitment Consultants throughout their careers. Many
of whom we still work with as Directors of their own companies in the future.
Are you ready to work with an award winning and established Rec to Rec company? Call us and
speak to one of our expert Consultants now on 0203 178 8118.
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