1. WINNING WITH
GEN-Y
M K T G 7 5 4 6 – T R E N D A N A LY S I S
G AYAT R I S E S H A D R I

2. A DECADE OF CHANGE
• Today’s young generation have found themselves at the very
epicenter of major societal change.
While Millennials may not yet be
the CEOs of Fortune 500
companies or leaders of the free
world, they are possibly the
biggest influencers and
innovators around today.

3. WHO IS GEN – Y?
Ages: 18-30 years-old
Size: estimated 50 million
Buying power: $889.3 and growing
Diverse: 40% identify as non-Caucasian
Educated: Approx. 40% 18-22 year-olds enrolled in colleges. 25% of prior generations
What does business have to do to translate Gen Y core values
into business actions?

4. Strategy: Develop experiences that enable preferential
relationships and connections with Gen Y.
Connect: Reinvent the relationship with this generation using
web, social based learning and support tools.
Gen Y is here to stay and they want to stay connected!
Peers Drive Relevance: Word of Mouth gives Millennials a method
to validate claims, but it also enables them to learn about
products and services from peers who can lend perspective
and relevance.

5. PEERS DRIVE RELEVANCE:
Spends almost 15 hours/day
interacting with
various media and
communications technologies
57% of women age 18-34 admit
to talking to
others more online than face to
face
Check-ins, collaboration and
communication are
expectations, not nice-to-haves.

6. STRENGTHENING THE BRAND:
 Baking for Good
combines sweet treats
with a sweet policy.
 A percentage of all
sales goes to a charity
of the customer’s
choice.
 The concept alone
increases fan loyalty –
instead of feeling
guilty for purchasing a
high-calorie item, you
can feel good knowing
your purchase is
helping others.

7. SUNRISE SIGNS TO CAPTURE LEADS DIRECTLY FROM THEIR FACEBOOK
PAGE!

8. GEN Y IS A BUSINESS “LINCHPIN CUSTOMER” FOR THE
FUTURE
High lifetime value and spend growth potential
In conclusion, connecting and collaborating with Gen Y is a necessity
rather than a nice to have feature in business