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1997
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1997
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1997
insight                decision              action
                                             Accomplishment of
   The power or act      A determination
                                              a thing over time;
    in seeing into a      arrived at after
                                              in stages, perhaps
situation; penetration    consideration
                                                with repetition
insight   decision   action


     life




commerce




 software




facebook
insight        decision         action

            “My house is     “I will add
     life    too small”    another room”
                                           Build new room




commerce




 software




facebook
insight                 decision               action

               “My house is             “I will add
     life       too small”            another room”
                                                           Build new room




              “The TREK 880
commerce    is the best bike for   “I will buy the TREK”   Buy the TREK
                the money”




 software




facebook
insight                 decision                 action

               “My house is             “I will add
     life       too small”            another room”
                                                             Build new room




              “The TREK 880
commerce    is the best bike for   “I will buy the TREK”     Buy the TREK
                the money”




              “My term paper          “I will print my
 software      is finished.”            term paper”
                                                           Click the Print button




facebook
insight                 decision                 action

               “My house is             “I will add
     life       too small”            another room”
                                                             Build new room




              “The TREK 880
commerce    is the best bike for   “I will buy the TREK”     Buy the TREK
                the money”




              “My term paper          “I will print my
 software      is finished.”            term paper”
                                                           Click the Print button




            “Joe’s status update     “I will make fun       Enter sarcastic text
facebook       is hysterical.”           of him”            into comment box
insight                decision              action
                                             Accomplishment of
   The power or act      A determination
                                              a thing over time;
    in seeing into a      arrived at after
                                              in stages, perhaps
situation; penetration    consideration
                                                with repetition
insight                    decision                 action
                                                         Accomplishment of
       The power or act           A determination
                                                          a thing over time;
        in seeing into a           arrived at after
                                                          in stages, perhaps
    situation; penetration         consideration
                                                            with repetition




           PROBLEM                   CHOICES            STRATEGY/TACTICS
What is the situation/problem?   What are available     -Planning
Why is it suboptimal?            choices to me?         -Execution
And to whom?                     Best allocation of     -Measurement
- Context                        resources?             -Monitoring
- Actors                         A. Do X                -Accountability
- Factors                        B. Do Y
- History                        C. Do Z                Repeat
- Vectors                        D. All of the above
                                 E. None of the above
.
for finance

             insight        decision                action

             “I have some                           Research good
  newbie     extra money”
                            “I will invest it”
                                                 investment vehicles




advanced



investment
   bank



  analyst
for finance

             insight              decision                  action

              “I have some                                  Research good
  newbie      extra money”
                                  “I will invest it”
                                                         investment vehicles



             “My positions in
              XYZ Corp is at
advanced       risk with this
                                “I will hedge my risk”        Buy gold
                 economy”



investment
   bank



  analyst
for finance

             insight              decision                  action

              “I have some                                  Research good
  newbie      extra money”
                                  “I will invest it”
                                                         investment vehicles



             “My positions in
              XYZ Corp is at
advanced       risk with this
                                “I will hedge my risk”        Buy gold
                 economy”



investment   “ABC Corp. is        “We will dump
                                                              Sell ABC
   bank       overvalued”        positions in ABC ”




  analyst
for finance

               insight               decision                  action

                “I have some                                   Research good
  newbie        extra money”
                                     “I will invest it”
                                                            investment vehicles



               “My positions in
                XYZ Corp is at
advanced         risk with this
                                   “I will hedge my risk”        Buy gold
                   economy”



investment      “ABC Corp. is        “We will dump
                                                                 Sell ABC
   bank          overvalued”        positions in ABC ”



                                     “We have to tell
             “Consumer demand
                                    investors who are
  analyst     is -12% compared
                                     heavily invested
                                                               Write report
                to last quarter”
                                      in Durables ”
for politics

               insight              decision                     action

                “My district has   “I will author a bill
politician   high unemployment”       to create jobs”
                                                           Introduce bill to Congress




  lobbyist



 interest
  group



  citizen
for politics

               insight                decision                      action

                “My district has     “I will author a bill
politician   high unemployment”         to create jobs”
                                                              Introduce bill to Congress




               “My client needs                               Sneak pork appropriation
  lobbyist      a new building”
                                   “I will lobby Senator X”
                                                                   into XYZ bill




 interest
  group



  citizen
for politics

               insight                decision                      action

                “My district has     “I will author a bill
politician   high unemployment”         to create jobs”
                                                              Introduce bill to Congress




               “My client needs                               Sneak pork appropriation
  lobbyist      a new building”
                                   “I will lobby Senator X”
                                                                   into XYZ bill




 interest                           “I will get signatures
                “Public option
                                   to prove what citizens     Create issue-based website
  group         idea is at risk”
                                        really want”




  citizen
for politics

               insight                  decision                      action

                “My district has       “I will author a bill
politician   high unemployment”           to create jobs”
                                                                Introduce bill to Congress




               “My client needs                                 Sneak pork appropriation
  lobbyist      a new building”
                                     “I will lobby Senator X”
                                                                     into XYZ bill




 interest                             “I will get signatures
                “Public option
                                     to prove what citizens     Create issue-based website
  group         idea is at risk”
                                          really want”



             “I hate immigrants,          “I will tell my
  citizen    they are ruining this    senator to block XYZ        Write letter to senator
                   country”             immigration bill”
for gong

           insight              decision            action

                                 “I will design a
        “No macro-market tool
2008         for politics”
                                public sentiment    Design YOD
                                   dashboard”




2009




2010a




2010b
for gong

           insight                   decision                  action

                                      “I will design a
        “No macro-market tool
2008         for politics”
                                     public sentiment          Design YOD
                                        dashboard”




          “If no one in power        “I will design the
2009     is listening, so what?”   other side of the coin”
                                                             Design RepConnect




2010a




2010b
for gong

           insight                   decision                  action

                                      “I will design a
        “No macro-market tool
2008         for politics”
                                     public sentiment          Design YOD
                                        dashboard”




          “If no one in power        “I will design the
2009     is listening, so what?”   other side of the coin”
                                                             Design RepConnect




             “What about           “I will design a voter
2010a     Direct Democracy?”        guide on steroids”
                                                              Design Pandoxa




2010b
Text
for gong

           insight                    decision                      action

                                       “I will design a
        “No macro-market tool
2008         for politics”
                                      public sentiment              Design YOD
                                         dashboard”




          “If no one in power         “I will design the
2009     is listening, so what?”    other side of the coin”
                                                                 Design RepConnect




             “What about            “I will design a voter
2010a     Direct Democracy?”         guide on steroids”
                                                                   Design Pandoxa




                                    “I will design a system
           “I don’t even really          to deepen my
2010b   understand the landscape”    understanding of the
                                                              Design Rhetorics & Heretics
                                      political landscape”
.
for gong

         insight                 decision                 action

      “Liz Coleman’s TED talk                          Watch Liz’s talk every
me         was awesome”
                                “I will bookmark it”
                                                        time I get in a funk




liz




me
for gong

         insight                 decision                 action

      “Liz Coleman’s TED talk                          Watch Liz’s talk every
me         was awesome”
                                “I will bookmark it”
                                                        time I get in a funk



         “This Gong dude
        seems interesting                               Have 12 hour chat
liz    and relevant; aligned
                                “I will go see Gong”
                                                           with Gong
          with our goals”




me
for gong

         insight                    decision                  action

      “Liz Coleman’s TED talk                              Watch Liz’s talk every
me         was awesome”
                                  “I will bookmark it”
                                                            time I get in a funk



         “This Gong dude
        seems interesting                                   Have 12 hour chat
liz    and relevant; aligned
                                  “I will go see Gong”
                                                               with Gong
          with our goals”




me    “This is worth trying”    “Accept CAPA Fellowship”        Show up
hello, bennington :)

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Insight-Decision-Action

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  • 5. insight decision action Accomplishment of The power or act A determination a thing over time; in seeing into a arrived at after in stages, perhaps situation; penetration consideration with repetition
  • 6. insight decision action life commerce software facebook
  • 7. insight decision action “My house is “I will add life too small” another room” Build new room commerce software facebook
  • 8. insight decision action “My house is “I will add life too small” another room” Build new room “The TREK 880 commerce is the best bike for “I will buy the TREK” Buy the TREK the money” software facebook
  • 9. insight decision action “My house is “I will add life too small” another room” Build new room “The TREK 880 commerce is the best bike for “I will buy the TREK” Buy the TREK the money” “My term paper “I will print my software is finished.” term paper” Click the Print button facebook
  • 10. insight decision action “My house is “I will add life too small” another room” Build new room “The TREK 880 commerce is the best bike for “I will buy the TREK” Buy the TREK the money” “My term paper “I will print my software is finished.” term paper” Click the Print button “Joe’s status update “I will make fun Enter sarcastic text facebook is hysterical.” of him” into comment box
  • 11. insight decision action Accomplishment of The power or act A determination a thing over time; in seeing into a arrived at after in stages, perhaps situation; penetration consideration with repetition
  • 12. insight decision action Accomplishment of The power or act A determination a thing over time; in seeing into a arrived at after in stages, perhaps situation; penetration consideration with repetition PROBLEM CHOICES STRATEGY/TACTICS What is the situation/problem? What are available -Planning Why is it suboptimal? choices to me? -Execution And to whom? Best allocation of -Measurement - Context resources? -Monitoring - Actors A. Do X -Accountability - Factors B. Do Y - History C. Do Z Repeat - Vectors D. All of the above E. None of the above
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  • 18. for finance insight decision action “I have some Research good newbie extra money” “I will invest it” investment vehicles advanced investment bank analyst
  • 19. for finance insight decision action “I have some Research good newbie extra money” “I will invest it” investment vehicles “My positions in XYZ Corp is at advanced risk with this “I will hedge my risk” Buy gold economy” investment bank analyst
  • 20. for finance insight decision action “I have some Research good newbie extra money” “I will invest it” investment vehicles “My positions in XYZ Corp is at advanced risk with this “I will hedge my risk” Buy gold economy” investment “ABC Corp. is “We will dump Sell ABC bank overvalued” positions in ABC ” analyst
  • 21. for finance insight decision action “I have some Research good newbie extra money” “I will invest it” investment vehicles “My positions in XYZ Corp is at advanced risk with this “I will hedge my risk” Buy gold economy” investment “ABC Corp. is “We will dump Sell ABC bank overvalued” positions in ABC ” “We have to tell “Consumer demand investors who are analyst is -12% compared heavily invested Write report to last quarter” in Durables ”
  • 22. for politics insight decision action “My district has “I will author a bill politician high unemployment” to create jobs” Introduce bill to Congress lobbyist interest group citizen
  • 23. for politics insight decision action “My district has “I will author a bill politician high unemployment” to create jobs” Introduce bill to Congress “My client needs Sneak pork appropriation lobbyist a new building” “I will lobby Senator X” into XYZ bill interest group citizen
  • 24. for politics insight decision action “My district has “I will author a bill politician high unemployment” to create jobs” Introduce bill to Congress “My client needs Sneak pork appropriation lobbyist a new building” “I will lobby Senator X” into XYZ bill interest “I will get signatures “Public option to prove what citizens Create issue-based website group idea is at risk” really want” citizen
  • 25. for politics insight decision action “My district has “I will author a bill politician high unemployment” to create jobs” Introduce bill to Congress “My client needs Sneak pork appropriation lobbyist a new building” “I will lobby Senator X” into XYZ bill interest “I will get signatures “Public option to prove what citizens Create issue-based website group idea is at risk” really want” “I hate immigrants, “I will tell my citizen they are ruining this senator to block XYZ Write letter to senator country” immigration bill”
  • 26. for gong insight decision action “I will design a “No macro-market tool 2008 for politics” public sentiment Design YOD dashboard” 2009 2010a 2010b
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  • 32. for gong insight decision action “I will design a “No macro-market tool 2008 for politics” public sentiment Design YOD dashboard” “If no one in power “I will design the 2009 is listening, so what?” other side of the coin” Design RepConnect 2010a 2010b
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  • 38. for gong insight decision action “I will design a “No macro-market tool 2008 for politics” public sentiment Design YOD dashboard” “If no one in power “I will design the 2009 is listening, so what?” other side of the coin” Design RepConnect “What about “I will design a voter 2010a Direct Democracy?” guide on steroids” Design Pandoxa 2010b
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  • 40. for gong insight decision action “I will design a “No macro-market tool 2008 for politics” public sentiment Design YOD dashboard” “If no one in power “I will design the 2009 is listening, so what?” other side of the coin” Design RepConnect “What about “I will design a voter 2010a Direct Democracy?” guide on steroids” Design Pandoxa “I will design a system “I don’t even really to deepen my 2010b understand the landscape” understanding of the Design Rhetorics & Heretics political landscape”
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  • 49. for gong insight decision action “Liz Coleman’s TED talk Watch Liz’s talk every me was awesome” “I will bookmark it” time I get in a funk liz me
  • 50. for gong insight decision action “Liz Coleman’s TED talk Watch Liz’s talk every me was awesome” “I will bookmark it” time I get in a funk “This Gong dude seems interesting Have 12 hour chat liz and relevant; aligned “I will go see Gong” with Gong with our goals” me
  • 51. for gong insight decision action “Liz Coleman’s TED talk Watch Liz’s talk every me was awesome” “I will bookmark it” time I get in a funk “This Gong dude seems interesting Have 12 hour chat liz and relevant; aligned “I will go see Gong” with Gong with our goals” me “This is worth trying” “Accept CAPA Fellowship” Show up