1. Mastery: Personal Development and
Leadership
April 2014-My goal is to master the concepts for
becoming a true “master” of Internet Marketing within
12 months by applying principles and knowledge
gained by completing this course.
Read “Mastery” by Robert Greene and learn his
strategies and tactics for becoming a Master.
View YouTube video presentations of other cutting edge
leaders from the “Talks@ Google” series.
Search through my LinkedIn connections to see who
would be a good fit as a mentor in this field.
2. Internet Marketing Fundamentals
May 2014 - My goal is to gain a solid
understanding of the principles and best methods
of SEO and Internet specific Marketing Strategy.
Read THE BEGINNERS GUIDE TO SEO at moz.com
http://moz.com/beginners-guide-to-seo
Read “THE 10 ROCK SOLID ELEMENTS OF EFFECTIVE
ONLINE MARKETING” Copyblogger Media 2014
Join the American Marketing Association.
3. Business Storytelling and Brand
Development
June 2014 – My goal is to acquire the necessary
skills to give my business brands a strong Internet
presence in the business and consumer market.
Join the Student Branding Society at Full Sail.
Read “INTERNET MARKETING FOR SMART PEOPLE”
Copyblogger Media 2014
Conduct an interview with Robert Croll and blog
about it in My Mastery Journal
4. Internet Consumer Behavior and Analysis
July 2014 – My goal is master the principles of “personalized
marketing” and how to develop business plans that
incorporate consumer behavior analysis.
Explore lynda.com for how to videos that would explain
additional consumer behavior and analysis tools.
Look for case studies or white papers on the latest trends in
this field published or recommended by the American
Marketing Association.
Interview Hillary Bressler of .com Marketing about Consumer
Behavior on the Internet and blog about it in my Mastery
Journal.
5. Web Design and Usability
August 2014 – My goal is to learn design principles that
incorporate web savvy SEO into user friendly websites
for maximum effect.
Read “LANDING PAGES How to Turn Traffic into Money.”
Copyblogger Media 2014
Apply these course principle in real life by evaluating my existing
websites and making appropriate changes or improvements as
needed to make them consistent with best practices.
View the current “Best of Industry” winning websites at
webaward.org and share the findings in my Mastery Journal.
6. New Media Marketing
September 2014 – My goal is to acquire the skills needed to
determine which new media approaches will benefit my
internet businesses and then effectively implement them.
Join the Mobile Marketing Association
Read “The Future of Mobile Advertising Will Be Shaped By
Two Trends” by Dan Rowinski
http://readwrite.com/2014/04/29/mobile-advertising-trends-
future-programmatic-contextual#awesm=~oDjHuZx6X9jCfN
Interview Dwight Hooper, CEO, Right Brain Media and blog
about it in my Mastery Journal
7. Advanced Internet Marketing Strategies
October 2014 – The goal is to become even more focused on
digging deeper into cutting edge Internet specific Marketing
Strategies and best practices that will help me to become
recognized as an authority in the Christian Media world that
I serve.
Read “EMAIL MARKETING How to Push Send and Grow Your
Business” Copyblogger Media 2014
Put this knowledge into practice in the real world by revisiting and
re-evaluating my corporate Internet Marketing Strategies then
making appropriate adjustments as necessary.
Further explore lynda.com for the most current videos on this
subject
8. Advanced Search Engine Optimization
November 2014 – My goal is to master the advanced SEO
principles and best practices by drilling down to deeper levels
of competency thru course materials and case studies.
Begin the course with a basic review by watching the video
“SEO Fundamentals with David Booth” at lynda.com.
Implement and apply this knowledge in the real world by re-
evaluating the current SEO status of my brands in comparison
to the new knowledge acquired in the course.
Become a corporate member of SEMPO by enrolling my
company ProtoStar Digital Designs, LLC
9. Startegic Internet Public Relations
December 2014 – My goal is to master the proactive Public
Relations methods that are unique to the internet in order to
protect the online image and reputation of both myself, and
my corporate brands.
Read “THE BUSINESS CASE FOR AGILE CONTENT MARKETING”
Copyblogger 2013
Read “Tips for Online PR” Lee Odden
http://www.toprankblog.com/2006/04/tips-for-online-pr/
Intentionally implement and with authority apply the
knowledge acquired from this course in the real world to my
Internet based brands as needed.
10. Web Analytics and Optimization
January 2015 – My goal is to gain a practical understanding
of web metrics and analysis principles to help me make
productive decisions in the real world that facilitate growth
and strengthen my brands’ marketing goals.
Search then watch lynda.com for the most current videos on
search, and strategic analysis and reporting techniques.
Read “KEYWORD RESEARCH A Real World Guide” Copyblogger
Media 2014
Read “CONTENT MARKETING RESEARCH The Crucial First
Step” Copyblogger Media 2013
11. Internet and the Law
February 2015 – The goal is attain a working knowledge of
legal aspects of the Internet and related governmental
regulatory issues at an executive level of competency.
Visit bitlaw.com/internet for the latest articles or discussions
regarding legal issues related to the Internet.
Join The Internet Society (ISOC) internetsociety.org/get-
involved/join-community
Read “Who Has Your Back 2013” by Marcia Hoffman and
related current Electronic Frontier Foundation articles
(EEF.org) https://www.eff.org/wp/who-has-your-back-2013
12. Internet Marketing Campaign
Development
March 2015 – My goal is to master the “how to” and best
strategies for all of the differing types of Internet-specific
Marketing campaigns and apply that knowledge directly to
my Internet brands.
Read “HOW TO CREATE CONTENT THAT CONVERTS How to Tell
a Story Over Time That Transforms an Audience Into
Customers and Clients” Copyblogger Media 2013
Read “WEB 360 – The Fundamentals of Web Success” by Peter
Prestipino
Watch all available lynda.com videos on Viral, Pay-Per-Click,
Email, Banner, and Affiliate Marketing.
