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Selling Enterprise
  Web Services
 Insights from the askmarkets case
1. Create
2. Launch
3. Profit
1. Create the best
2. Launch with buzz
3. Profit with ease
1. Free to copy
2. Free to distribute
3. Free to market
1. Build an app
2. TechCrunch it
3. Get rich & retire
Build an app
TechCrunch it
Get rich (?) & retire
Free to copy
Free to distribute
Free to market
- this is a fallacy
- you need sales
- sales = bottleneck
- contacts
- mails & phone calls
- meetings
sales are not
scalable
or are sales
scalable?
the floor is yours...

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Selling Enterprise Software - Some fallacies