Rob McLean of Sociable Communications, Arni Mikelsons of Northern Village and Jeremy Cook from MacMillan Marketing discuss effective online strategies.

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10. Content Driven Websites
Arni Mikelsons, Northern Village
http://www.ContentDrivenWebsites.com

11. Content Driven Websites
1. Define the goals for your website
2. Organize your content
3. Create design to support your goals and content
4. Implement Website

12. Step 1: Define Your Goals
! Why are you creating this website?
! Brochure website, promoting event,
manage files, sell online, etc.
! Not an easy process. Take the necessary time
! Getting help can be a very a good idea
! Create a website plan

13. Step 2 - Organize Content
! Create website structure (based on goals)
! What are the weak areas that need work?
! Is there a better way of organizing the website?
! Be sure to allow for aha moments

14. Step 3 - Create Design
! Review website prototype with designer
! Create design to support goals & content
! Continue adding content during design
! Creating design first not nearly as effective

15. Step 4 - Implement Website
! Implement Design
! Implementation includes search engine optimization,
accessibility, analytics
! Add invoicing, shopping carts, simple or complex
forms, and mailing lists, as needed
! Review website before launching

16. Summary
! Focus on the content of the website
! Design and implementation a lot easier
! Website is more effective and more affordable
! Add functionality to your website as needed

17. Content Driven Websites
Arni Mikelsons, Northern Village
Arni@NorthernVillage.com, 519-821-9000
http://www.ContentDrivenWebsites.com

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