Guerrilla Mats ad kit, providing all you need to know about the most progressive advertising medium in the Philippines

1. GUERRILLA
we make it appetizing
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2. THE PROBLEMS
Stiff ad space competition
Advertising in Billboards all around us; commercials taking up more time than the show
itself. Advertisements are not well-concentrated to catch attention.
Metro Manila Declining effect on audience
TV and radio ads need to be played multiple times to sustain effect.
Flyers and brochures would only be temporarily stored. Retention is
not guaranteed.
Interrupts entertainment
Viewers switch channels during commercials. Readers skip
advertisements and just focus on the articles they want to read.
The Metro Manila market is more fast-paced these days.
Extremely High cost
Ad spaces are getting more expensive. Not ideal for startups and SMEs,
that have small budgets and for large companies, that get less returns as
marketing expenses increase.
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3. THE PROBLEMS
Is there an ALTERNATIVE?
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4. OUR SOLUTION
GUERRILLA
Professionally-designed paper placemats
with 20 designated ad spots
Distributed to high-traffic restaurants
in key areas of Metro Manila
Long effective exposure to
receptive audience
As low as 33 cents per impression
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5. HOW DOES IT WORK?
1 Waiters set the Guerrilla Mats on the table before customers come in
2 Customers arrive and order food
Customers read the ads on Guerrilla Mats to keep themselves
3 entertained while waiting for their order
Customers discuss the ads among themselves, store contact info,
4 and even take it home
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6. BENEFITS OF GUERRILLA MATS
Effective
Professionally designed placemats
Printed in one-page spread medium, full color
Catches customers’ attention and a good source
of entertainment while waiting for food
76% message retention according to
Newsweek Magazine
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7. BENEFITS OF GUERRILLA MATS
Efficient
Distributed in high-traffic restaurants
in Metro Manila
10-45 minute exposure to engaged audience
Stays on the table at all times
Works on both localized and
non-territorial advertising
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8. BENEFITS OF GUERRILLA MATS
Economical
As low as 33 cents per impression
SME budget-friendly
Good for startups and online stores
High return per peso for large businesses
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9. CURRENT PARTNER RESTAURANTS
Aling Tonya’s Seafood Palutuan
SEAFOOD PALUTUAN
Seaside Macapagal 1
Seaside Macapagal 2
SMBY Mall of Asia
*Expanding to the North and South in 2010
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10. TECHNICAL SPECIFICATIONS
Ad material should be a digital file in actual printing size.
TIFF or PSD format, 300 dpi, CMYK, color corrected. (RGB files not acceptable)
Production Ad Specifications Production Ad Specifications
1 6
Slot Slots
Code: 1A Code: 6A Code: 6B
5.1 cm x 5.8 cm 10.3 cm x 17.6 cm 31.1 cm x 5.8 cm
2 8
Slots Slots
Code: 2A Code: 2B Code: 8A Code: 8B
5.1 cm x 11.7 cm 10.3 cm x 5.8 cm 10.3 cm x 23.5 cm 41.5 cm x 5.8 cm
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Slots Need design assistance?
Just give us a call at 346-3098
Code: 4A Code: 4B We’ll make it easy for you!
10.3 cm x 11.7 cm 20.7 cm x 5.8 cm
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11. ADVERTISE WITH US
Ad Rates Contact
Number of Copies 346.3098
# of
slots Option A Option B Option C* Call 502.3587
5,000 10,000 15,000
1 ₱2,500 ₱4,000 ₱5,000 0922.852.6130
Text 0917.821.7021
2 ₱5,000 ₱8,000 ₱10,000
4 ₱9,000 ₱14,400 ₱18,000 Email advertise@guerrillamats.com
6 ₱12,750 ₱20,400 ₱25,500
8 ₱16,000 ₱25,600 ₱32,000** Visit www.guerrillamats.com
*Get 20% DISCOUNT for Option C if you book your
ads now until Dec. 31, 2009!
**Save as much as ₱6,400 for 8 slots Option C
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