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Social Media and Volunteer Engagement

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Social Media and Volunteer Engagement - a Webinar presentation from VolunteerMatch.

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VolunteerMatch Webinar Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager
Before
Now What are they saying?
They’re spreading the news.
And rating and commenting on it.
They’re sharing their thoughts and talking about their experiences.
They’re talking about products and companies and maybe even, your organization.
What can you say? ,[object Object],[object Object]
But they’re not just talking.
Social media can be a place for giving and receiving. What can your organization give?
Delicious.com Delicious.com lets you create a library of content that is accessible by anyone, from anywhere. Go>> What content do you want your volunteers to have?
YouTube Communicate your organization’s mission and work. Video credit – charity:water
But you don’t need fancy camera work to make a connection. Creating simple videos to train volunteers and introduce them to your organization can save you time. And, it helps volunteers get to know you better. Video credit – La Puenta Library
LinkedIn ,[object Object],[object Object],[object Object]
[object Object],[object Object],But also: Go >>
Facebook ,[object Object],Go >>
What enters the “feed”? ,[object Object],[object Object],[object Object],[object Object],Go >>
[object Object],[object Object],[object Object],[object Object],Back to Facebook >> Benefits of Using Facebook Events
Twitter Go to Twitter >> @____ = say hi, reply to, direct your followers to # = group tweets into a category or thread http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs (saves character count) RT = retweet
Uses of Twitter ,[object Object],[object Object],[object Object],“ We need 4 volunteers this afternoon to help walk dogs #HelpHSUS” ,[object Object],[object Object],[object Object],Back to Twitter >>
Crowdsourced Volunteering ,[object Object],Are there small scale projects that many people could contribute to?
Crowdsourcing can be complex. Open Green Map is an interactive mapmaking tool that helps people all over the world quickly share their own selection of sustainability sites, pathways and resources with others.
But it doesn’t have to be. #nwf
What do you get? Support from people who want to show they support you. Access to people you’ve never had access to before. Insight into how your organization is perceived by the public. Instant feedback on any initiatives or services.
Social Media on VolunteerMatch ,[object Object],Go to VolunteerMatch >>
The Cheat Sheet Delicious YouTube LinkedIn Facebook Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Steps ,[object Object],[object Object],[object Object],[object Object],Resources Check out some great blogs and guides for using social media (I’ll keep updating when I come across new resources) : http://delicious.com/volunteermatch/sm_volunteerengagement
Resources ,[object Object],Contact me: Victoria Pacchiana, Online Communications Manager @VMConnect [email_address] (415) 241 – 6884 Contact Jennifer Bennett, Manager of Volunteer and Nonprofit Engagement jbennett@volunteermatch.org (415) 321-3639

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Social Media and Volunteer Engagement

  • 1. VolunteerMatch Webinar Social Media and Volunteer Engagement Victoria Pacchiana, Online Communications Manager
  • 3. Now What are they saying?
  • 5. And rating and commenting on it.
  • 6. They’re sharing their thoughts and talking about their experiences.
  • 7. They’re talking about products and companies and maybe even, your organization.
  • 8.
  • 9. But they’re not just talking.
  • 10. Social media can be a place for giving and receiving. What can your organization give?
  • 11. Delicious.com Delicious.com lets you create a library of content that is accessible by anyone, from anywhere. Go>> What content do you want your volunteers to have?
  • 12. YouTube Communicate your organization’s mission and work. Video credit – charity:water
  • 13. But you don’t need fancy camera work to make a connection. Creating simple videos to train volunteers and introduce them to your organization can save you time. And, it helps volunteers get to know you better. Video credit – La Puenta Library
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Twitter Go to Twitter >> @____ = say hi, reply to, direct your followers to # = group tweets into a category or thread http://bit.ly/NEAWt or http://ow.ly123abc etc. = shortened URLs (saves character count) RT = retweet
  • 20.
  • 21.
  • 22. Crowdsourcing can be complex. Open Green Map is an interactive mapmaking tool that helps people all over the world quickly share their own selection of sustainability sites, pathways and resources with others.
  • 23. But it doesn’t have to be. #nwf
  • 24. What do you get? Support from people who want to show they support you. Access to people you’ve never had access to before. Insight into how your organization is perceived by the public. Instant feedback on any initiatives or services.
  • 25.
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  • 28.