Using real-world case studies we'll look at why social networking is valuable for nonprofits, and how it can be used for fundraising.

1. Social Networking for Fundraisers By Frank Barry(Blackbaud) and Jeff Patrick (Common Knowledge)

2. Who’s Talking? Jeff Patrick President Common Knowledge @commonknow ^jp Frank Barry Managing Consultant Blackbaud @franswaa

4. Examples and Case Studies

5. Return on InvestmentSocial Networking for Fundraisers

6. Why should I be using social networks? Some stats to ponder …

7. 50 Million Users? How long did it take for these mediums to reach 50 M users Radio: 38 years TV: 13 years Internet: 4 years Facebook added 1 M users in 9 months Source: http://www.socialnomics.com

14. Online EcosystemIntegrated Fundraising is the only way to go

15. Online Ecosystem (Integrated Fundraising) External Networks Campaign Facebook OrgFacebookPage Corp Partners Coalition Partners Twitter OrgTwitterAccount Organization Website Blogosphere Org Blog Internal Networks

16. Online Ecosystem: LIVESTRONG (Integrated Fundraising) Facebook Twitter YouTube Website Flickr Blog Events

17. Online Ecosystem: LIVESTRONG (Integrated Fundraising)

18. 140 Smiles CampaignTwitter Fundraising Case Study

19. 140 Smiles Campaign Nonprofit: Operation Smile Campaign: 140Smiles Fundraising Goal: $33,000 Actual: $23,250 In-Process Time Period: May 31 – Sep 15 2009

20. 140 Smiles Campaign

21. 140 Smiles Campaign

22. 140 Smiles Campaign

23. 140 Characters for 140 Smiles Campaign

24. 140 Smiles Donation Interface with Twitter

25. 140 Smiles Donation Interface with Twitter

26. 140 Smiles Donation Interface with Twitter

27. EpicChange 12for12k Twestival Case studies on social network influence

28. Epic Change Campaign: Tweetsgiving Fundraising Goal: $10,000 Actual: $11,131 372 contributors $29.92 avg gift Time Period: Nov 25 – 27 2008

29. 12for12k Campaign: Tweet-a-Thon Fundraising Goal: $12,000 Actual: $15,549.69 Time Period: Dec 1 – 31 2008 Source: http://12for12k.org/2009/03/19/the-12for12k-twitter-tweet-a-thon-for-share-our-strength/

30. Charity : Water Campaign: Twestival 1,000 volunteers 202 cities joined 10k + attended Actual: $250k

31. Friends for PeaceCase Study

32. Friends for Peace Campaign www.friendsforpeace.org 30

33. 31 Friends for Peace Campaign Map of Supporters

34. 32 Friends for Peace Campaign Objectives List building, donor cultivation & activation Be positive, not negative Connect supporters to one another and to AFSC Channels Online: Email, search engine ads, banner ads Offline: Print ads, direct mail

35. 33 Friends for Peace Campaign Direct Mail Friends for Peace Sign: Folded over as envelope Letter: Your support for peace and the work of AFSC Results “Most successful package in years” Jan 08: 100K pieces -May 08: 200K Response Rate: 1.6% ● Response Rate:1.5% Mar 08: 200K pieces Response Rate: 1.3%

36. Beat Cancer Creativity and Partnership

37. #BeatCancer 24 hours Twitter, Facebook and Blogging using #BeatCancer 1 penny per message donated 209,771 mentions in 1 day 100 M overall impressions of the #BeatCancer Set world record for online impressions Raised over $70,000 Sponsored by Ebay/Paypal and MillerCoors Brewing All money will be donated to non-profit cancer organizations

38. House Network, Facebook & CausesAnnual Fund Giving – Two Case Studies

39. Annual Fund Individual Giving 37

40. Annual Fund - Causes 38

41. Gift Fundraising Don't just send friends any gift, send a gift that makes a difference. 50% of all proceeds go to animal charities you choose. Adopting pets from Pets Cybershelter helps REAL animals! Send friends a Facebook family member or adopt pets for your page 39

42. Facebook Extending Peer to Peer Fundraising

43. Peer to Peer Event Fundraising 1 M+ walkers 450+ events

45. Registrant Page

46. Registrant Giving Form

47. Registrant Email Tools

48. Team Tools

49. Promotional Tools

50. Donor Recognition

51. Gift Thermometer

52. Offline Giving Options

54. Peer to Peer Event Fundraising: Results 370+ events have activated Twitter or Facebook Although Facebook has only been out for ½ as long as Twitter, it has surpassed Twitter in Active Users. Participants have raised nearly 3x more with Facebook *Participants that have sent at least one message

55. Peer to Peer Event Fundraising: Results But Twitter has drastically higher Click Thru Rate Conversion Rates and $ Generated per impression are remarkably similar Facebook Generates more impressions * Average of 120 Friends for Facebook & 70 Followers for Twitter

56. Facebook Event Fundraising (Mass Advertising via Facebook Page) 46

58. Org/Event branded

59. Fundraising focused

60. Personalized giving results

61. Personalized donation link

62. Progress meter

64. Facebook Event Engagement Continues

65. Community Site - Sponsorship Sponsorship $$ 50

66. Profile Badge Sponsorship Arthritis Foundation MySpace, Facebook & House Network Badge Sponsorship ($$) 51

67. House Network - Banner Advertising 52

68. Return on InvestmentThinking about the all mighty ROI

69. ROI for Social Networking Sites & Communities Soft ROI Awareness & branding Education Higher level of engagement Higher affinity for organization Community Building Email List Acquisition Advocacy Volunteer recruitment Hard ROI Individual annual or membership fundraising Event fundraising (peer-to-peer) Major Donors Advertising Underwriting Sponsorship Cause Marketing Grants

70. Questions? Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/

71. Social Media Webinar Series http://www.blackbaud.com/bb/internet/social-media.aspx

72. The End … We appreciate your time! Frank Barry Managing Consultant Blackbaud 858.795.8947 www.blackbaud.com frank.barry@blackbaud.com @franswaa (http://twitter.com/franswaa) Jeff Patrick President & Founder Common Knowledge www.commonknow.com jpatrick@commonknow.com @commonknow (http://twitter.com/commonknow)