The document describes the process of creating a music video and ancillary materials for an artist named Sam Arkaic. It discusses using conventions from real music videos, such as close-ups, quick cuts, and freehand camerawork. Feedback from surveys and a focus group showed that people enjoyed the video but got bored at the end, and suggested improving locations and narrative. Media technologies used included Facebook for communication, YouTube for research, and Adobe Photoshop and Premiere for design and editing.

7. Survey Monkey Here are my results from the survey I completed on survey monkey, this survey shows that everyone liked my video and there were a few points that I could improve on.

12. From my audience feedback, I have learnt that people liked my music video, the audience research shows that people only got majorly bored towards the end of the video. From my music survey that was posted on survey monkey, people thought I could improve location and narrative but the best thing about my music video is the camera work and editing which is what I spent most time on doing. Overall I think my music video has worked really well, however there are some points that can be improved.