Integrated Digital Strategies Kate Elphick Digital Bridges

[object Object],[object Object],[object Object],[object Object],[object Object]

The Relationship between Behaviour and Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technology Adoption Modelling Useful – Understand audiences’ purpose Easy to use - Understand audience’s demographics Look Good - Understand the audience’s psychographics

How do people relate to their world?

How do people relate to their world? Visual

How do people relate to their world? Auditory

How do people relate to their world? Kinaesthetic

Digital Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Information Consumption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Modern Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creating Audience Value ,[object Object],[object Object],[object Object]

Semantics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Engaging with Audiences ,[object Object],[object Object],[object Object],[object Object]

Groups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Collectors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Joiners ,[object Object],[object Object],[object Object],[object Object],[object Object]

Spectators ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inactives ,[object Object],[object Object],[object Object],[object Object]

Thinking Frameworks for web Portals Access information, view streaming media and use multiple systems in the same place Content management Search through structured and unstructured data for hidden knowledge Collaborate Profiles, wikis, IM, blogs

Formula for website success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strategy Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Community Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you Contact Kate Elphick [email_address]

Integrated Digital Strategies Kate Elphick Digital Bridges

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Integrated Digital Strategies Kate Elphick Digital Bridges