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Communicating  Effectively in an Emergency Goal:  To recognize and meet the challenges involved in providing public information in today’s emergencies where high technology allows instant media accessibility
Today’s Emergencies ,[object Object],[object Object],[object Object],[object Object]
Today’s Emergencies  (continued) ,[object Object],[object Object],[object Object]
News Travels Fast . . .
What Does Media Want from PIOs? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work with Media Now, or They’ll Work Against You Later… Who Wins?
PIO Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
It takes a well-exercised plan
PIO Initial Response ,[object Object],[object Object],[object Object],[object Object],[object Object]
Takes a Team
PIO Initial Response  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t Wear Yourself Out
Target Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Audience  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Joint Information System/Center ,[object Object]
Advantages ,[object Object],[object Object],[object Object],[object Object]
JIC / JIS: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Media Center Facility ,[object Object],[object Object],[object Object],[object Object]
Media Center Facility  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disaster Locations Scene of accident or disaster event, Incident Commander is in charge Location for coordinating resources in support of incident Location for coordinating and disseminating all official public information Location for news conferences, press briefings, and media to work Joint Information Center   Lead / Official PIO Incident  Scene(s) PIO is advisor to Incident Commander Emergency Operations Center (EOC) Field PIO Media Center Field PIO
PIO Response Team – Options
PIO Response Team – Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
News Media Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s PIO  Equipment / Supply List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Going online…
Web Use in Emergencies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Use in Emergencies (continued) ,[object Object],[object Object]
PIO Written Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fact Sheet ,[object Object],[object Object],[object Object],[object Object]
Fact Sheet Sample
Backgrounders ,[object Object],[object Object],[object Object],[object Object]
Backgrounder Sample
Features ,[object Object],[object Object],[object Object],[object Object]
Feature Sample
Broadcast / PSA Writing ,[object Object],[object Object],[object Object]
20XX Broadcast / PSA Sample
News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
20XX News Release Sample
News Advisory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
20XX News Advisory Sample
EAS Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]
EAS Messages  (continued) ,[object Object],[object Object]
The Recovery
After it’s all over… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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1900 Fema Advanced Pio Visuals