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Doherty White Seo Quick Guide V2

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An introduction to Search Engine Optimization for managers. The presentation desribes a step-by-step approach and provides a list of useful resources.

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Search Engine Optimization Quick Guide Doherty White Digital Marketing and PR Growing sales through more effective marketing
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is SEO? Advertising – (Pay-per-click) Natural or ‘organic’ search results
What is SEO? ,[object Object],[object Object],Source: MarketingSherpa
What is SEO? ,[object Object],[object Object],[object Object],[object Object]
The main elements of SEO ,[object Object],[object Object],[object Object]
The main elements of SEO ,[object Object],[object Object],[object Object]
On page Off page ,[object Object],[object Object],WWW WWW WWW WWW WWW The main elements of SEO ,[object Object]
A step-by-step approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1. Choose keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1. Choose keywords ,[object Object],[object Object],[object Object],[object Object]
Step 2. Revise site design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2. Revise site design ,[object Object],[object Object],[object Object]
Step 3. Index your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4. Optimize each page ,[object Object],[object Object],Page Title Header tags URL Text, internal links, bold Description text
Step 5. Check internal links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6. Seek external links ,[object Object],[object Object],[object Object],[object Object]
Step 6. Seek external links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 6. Seek external links ,[object Object],[object Object],[object Object],[object Object]
Step 6. Seek external links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 7. Analyze performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 7. Analyze performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 7. Analyze performance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Resources www.pandia.com www.marketingsherpa.com www.marketingprofs.com www.b2bmarketingzone.com www.wdfm.com www.raintoday.com www.seomoz.org www.hubspot.com www.forrester.com www.dohertywhite.com ,[object Object],[object Object],www.webworkshop.net www.linkingmatters.com www.seobook.com Google SEO Starter Guide
Thank You Doherty White Email [email_address] Slides slideshare.net/dohertywhite Twitter @michaelgwhite Mobile +353 86 383 8981 www.dohertywhite.com

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Doherty White Seo Quick Guide V2

  • 1. Search Engine Optimization Quick Guide Doherty White Digital Marketing and PR Growing sales through more effective marketing
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