Employment Branding Online

Company Branding: The Reality of the Online Jungle

Confused? Don’t be. ,[object Object],[object Object],[object Object],[object Object]

User Types ,[object Object],[object Object],[object Object],[object Object]

So who are these people? ,[object Object],[object Object],[object Object],[object Object],[object Object]

So who are these people? ,[object Object],[object Object],[object Object],[object Object]

Key differences ,[object Object],[object Object],[object Object]

Time to smell the roses ,[object Object],[object Object],[object Object]

The Reach problem is obvious ,[object Object],[object Object]

But hold on, what about Web 2.0? ,[object Object],[object Object],[object Object]

Extending the Reach ,[object Object],[object Object]

So what are we supposed to do? ,[object Object]

So what are we supposed to do? ,[object Object],[object Object]

So what are we supposed to do? ,[object Object],[object Object],[object Object]

In 5 years time . . . ,[object Object],[object Object]

In 5 years time . . . ,[object Object],[object Object],[object Object]

Summary of the main challenges we face today ,[object Object],[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object]

Focus on Web 2.0 ,[object Object],[object Object],[object Object],[object Object]

The Threats ,[object Object],[object Object],[object Object],[object Object],[object Object]

Main Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Successful brand will . . . ,[object Object],[object Object],[object Object],[object Object]

The Opportunities ,[object Object],[object Object],[object Object],[object Object]

Transforming to Take Best Advantage ,[object Object],[object Object],[object Object],[object Object]

The Breadth of the Digital Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Practical Advice - Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Practical Advice – SEO and SEM ,[object Object],[object Object],[object Object],[object Object],[object Object]

Practical Advice – Online Advertising ,[object Object],[object Object],[object Object]

Practical Advice – Email Marketing ,[object Object],[object Object],[object Object],[object Object]

Areas for Improvement by Sector ,[object Object],[object Object],[object Object],[object Object]

Recap ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thankyou Peter Bray at Clear Blue Day [email_address] www.clearblueday.com

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