1. A.HILL MARKETING CO. , RALPH LAUREN GET INSPIRED CHALLENGE Online Strategy Proposal for the Get Inspired Challenge
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7. RALPH LAUREN Marketing Strategy Promote Challenge on the RUGBY Facebook fan page for participants by posting contest details and posting daily updates in the FB status for fans to view. Participants can access daily statuses of the contest details, prizes, and giveaways and have a chance to interact with RL staff on the RUGBY twitter page . On the RUGBY YouTube channel , RL will feature commercials promoting the Get Inspired Challenge. Participants can comment on videos and generate buzz by subscribing to channel.