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Search Engine Marketing 101

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This primer reviews the pros and cons of paid and organic search, the growth of the search channel, search engine market share, and SEM / SEO best practices.

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Effectively Using Search Engines A Primer on SEM and SEO July 2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How is search defined? ,[object Object],[object Object],Source: Wikipedia
Category Growth ,[object Object],[object Object],[object Object],Source: eMarketer, October 2007
Search Engine Market Share ,[object Object],[object Object],[object Object]
[object Object],[object Object],What is Organic Search?
Organic Search – Pros & Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object]
Organic Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],What is Paid Search?
Paid Search – Pros & Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measurable! Targeted!
Paid Search Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Paid Search Tactics - Budget
Paid Search Tactics – Keyword Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid Search Tactics – Ad Copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid Search Tactics – Landing Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Paid Search Tactics – Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Trends: Wikia Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Trends: Pay-Per-Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Trends: Pay-Per-Call ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Trends: MSN Search Cashback ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Search Engine Marketing 101

  • 1. Effectively Using Search Engines A Primer on SEM and SEO July 2008
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