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Why Pr Matters City Of Chicago

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© 2009 The Courage Group, Inc.
 
The Courage Group Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Publicity? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get Free Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Building ,[object Object],[object Object]
Key Publicity Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object]
Be The Very Best ,[object Object],[object Object],[object Object]
Devote Time For PR ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tip-Learn To Love Sales ,[object Object],[object Object],[object Object]
Big PR Successes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Publicity Benefits ,[object Object],[object Object],[object Object],[object Object]
Best PR Strategy ,[object Object],[object Object],[object Object]
What Is The Media Looking For? ,[object Object],[object Object]
Publicity Plan
Creating A Successful Release ,[object Object],[object Object]
Understanding News Releases ,[object Object],[object Object],[object Object],[object Object]
Covering The 5 W’s, 1 H ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issuing Your Release ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where Will Press Release Be Sent? ,[object Object],[object Object],[object Object],[object Object],[object Object]
General Points ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feature Articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approaching The Media ,[object Object],[object Object],[object Object]
You Need Business Image ,[object Object],[object Object],[object Object],[object Object]
The Do’s & Don’ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Biggest Risk ,[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object]
The Courage Group, Inc Need Entrepreneurs need to be formally organized Equals Our Services C & Subchapter S Incorporating Package Entrepreneurs need to have a plan Business Plan Writing Packages/Reviews Entrepreneurs need to have essential marketing materials Business Image Package Entrepreneurs need credibility, product/service awareness Public Relations Writing Public Relations Consulting Entrepreneurs need to raise money Investor Presentation Writing Entrepreneurs need sales/marketing help Sales/Marketing Consulting

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Why Pr Matters City Of Chicago

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  • 2. © 2009 The Courage Group, Inc.
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  • 29. The Courage Group, Inc Need Entrepreneurs need to be formally organized Equals Our Services C & Subchapter S Incorporating Package Entrepreneurs need to have a plan Business Plan Writing Packages/Reviews Entrepreneurs need to have essential marketing materials Business Image Package Entrepreneurs need credibility, product/service awareness Public Relations Writing Public Relations Consulting Entrepreneurs need to raise money Investor Presentation Writing Entrepreneurs need sales/marketing help Sales/Marketing Consulting