This document discusses how the Dutch broadcaster BNN can use social media and interactive television to engage viewers aged 15-35. It proposes researching social media, interactive TV, and focus groups to develop strategies. Some key points: 1) BNN aims to create surprising, humorous TV programs but faces competition for viewers' scarce leisure time. 2) Research would examine theoretical approaches and yield tangible solutions by dividing the case into subjects and questions. 3) Prior studies found interactive TV can boost TV's image by allowing interactivity like online activities. 4) The document recommends BNN fully implement and customize interactive TV and social media solutions to strengthen engagement with their target audience.

1. Trends & Strategies in the Creative Industries Social Media BNN Interactive Television

19. BNN ITV Model

20. Questions?