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Sagefrog Social Media Framework
- 1. Social Media Marketing Framework TM Based on the presentation by Mark Schmukler, Managing Partner Sagefrog Marketing Group, LLC Web 2.0 More than Just Friends Women In Networking and the Eastern Technology Council Philadelphia, PA. March 2009 © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
- 2. Social Media Marketing Framework TM To help marketers understand and leverage Social Media, we have organized Social Media into a “framework” consisting of 7 categories. For each category we: – Offer a brief description – Identify leading Social Media Sites – Suggest applications for marketing – Provide case studies © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
- 3. Social Media Marketing Framework TM Here are our 7 Social Media Marketing (SMM)TM categories: 1. Social Networking 2. Multimedia Sharing 3. Blogs and Mini-blogs 4. Wiki Collaboration 5. Forums, Communities, Reviews 6. Tagging and Bookmarking 7. RSS feeds and Aggregators © 2009 Sagefrog Marketing Group, LLC. All rights reserved. www.sagefrog.com
- 4. Category 1: Social Networking Sites (SNS) Description: Virtual business and career networking Examples: • Facebook (#5*) • Linked-In Marketing Applications: • Create company pages • Join and create groups • Check out advertising opportunities * source: alexa.com traffic rankings 3/16/09 http://www.alexa.com/site/ds/top_sites
- 6. Category 2: Multimedia Sharing Description: Sites that host multimedia content Examples: - YouTube (#3) - Flickr (#33) - Slideshare - Livestreaming Marketing Applications: - Upload Videos, Photos, PPTs - Share via email, links, your website - You Tube Channel
- 7. Blendtec on YouTube http://www.youtube.com/watch?v=qg1ckCkm8YI
- 8. Category 3: Blogs and Mini-blogs Description: Journal of thoughts, links and multimedia Examples: - Blogger (#8) - Wordpress (#24) - Twitter (6M+) Marketing Applications: - Search (Google Alerts, Technorati, Twitter) - Monitor, comment and create
- 9. Starbucks on Twitter Social Media Marketing
- 10. Category 4: Wiki Collaboration Description: Multiple contributors of shared content Example: - Wikipedia (#7) Marketing Applications: - Search, monitor, comment and create
- 12. Category 5: Forums, Communities, Reviews Description: Discussion groups where people share information and opinions on common interests Examples: - Amazon (#24) - Tripadvisor.com Marketing Applications: - Post questions and comments, monitor and analyze responses
- 13. Tripadvisor
- 14. Category 6: Tagging and Bookmarking Description: Ability to tag articles and websites Examples: - Digg - Stumbleupon - Delicious Marketing Applications: - Profile, Tag, Vote, Search, Share
- 15. Bookmarks
- 16. Category 7: RSS feeds and Aggregators Description: Organize social media for efficient consumption Examples: - RSS readers, widgets (eg iGoogle) - FriendFeed - Twitter aggregators (eg Twitturly) Marketing Applications: - Subscribe, merge and organize
- 17. iGoogle
- 19. Social Media Marketing Framework TM 1. Social Networking 2. Multimedia Sharing 3. Blogs and Mini-blogs 4. Wiki Collaboration 5. Forums, Communities, Reviews 6. Tagging and Bookmarking 7. RSS feeds and Aggregators
- 20. Get the conversation started… Turn to Sagefrog Marketing Group to develop your Social Media Marketing strategy. Sagefrog is a full service marketing, interactive, and public relations company. We specialize in health, technology and business services marketing for companies based in the greater Philadelphia and New Jersey area. Sagefrog’s services include marketing strategy and research, brand identity, marketing materials, websites, online marketing, public relations, advertising, tradeshow support, direct marketing and email marketing.
- 21. Mark Schmukler, Managing Partner Sagefrog Marketing Group, LLC http://www.sagefrog.com marks@sagefrog.com (215) 230-9024 196 W Ashland Street Doylestown, PA 18901