Philip King's presentation about Peer to Peer Fundraising at the Social Tech Training.

1. The Search For
Sneezers
How to find Fundraisers in Epidemic Proportions
Philip King
CEO
Monday, June 23, 2008 1

2. April 18th, 1775
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8. Blog?
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9. William Dawes
Fundraising page?
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10. US UK
Netherlands
Canada Australia
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11. Not just about
technology
don’t get too distracted by
the tools...concentrate on the
goals and outputs
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12. The more things change...
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13. ...the more they stay
the same
• People have too little time
• People love good stories
• People will procrastinate
• People give more in groups
• People give to
people...especially online!
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14. Online giving is growing
• Chronicle of Philanthropy
E-Gift Study
• E-Gifts to the 187
organizations grew by 37
percent last year, from
$880.7-million to $1.2-
billion last year
• E-gifts grew by more than
50% at 85 organizations
• 34 saw Internet gifts more
than double
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15. Most e-Giving America
★ American National Red Cross (Washington) $496,200,000 +214.6
★ United Way of America (Alexandria, Va.) $240,000,000 +20.9
★ American Cancer Society (Atlanta) $58,031,000 +92.6
★ Leukemia & Lymphoma Society (White Plains, N.Y.) $45,088,098 +89.9
★ Habitat for Humanity International (Atlanta) $28,787,733 +343.5
★ National Multiple Sclerosis Society (New York) $28,034,000 +7.0
★ American Heart Association (Dallas) $20,300,000 +21.6
★ Heifer International (Little Rock, Ark.) $19,454,629 +38.0
★ United States Fund for Unicef (New York)$18,285,701 -66.6
★ World Vision (Federal Way, Wash.) $13,601,046 -63.3
★ Juvenile Diabetes Research Foundation International (New York) $12,910,000
★ Doctors Without Borders USA (Médecins Sans Frontières USA) (New York) $11,555,022 -20.1
★ Mercy Corps (Portland, Oregon) $11,339,530 -19.2
★ Salvation Army (Alexandria, Va.) $11,191,000 -75.7
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16. But it’s only a small
fraction
E-Gifts All Gifts
• Online giving represented ~ 2 % of total
contributions for the sample (a recent
UK study found ~ 4% from ‘new media’)
• Online retail is twice as big
• Only 13 charities collected more than 5
percent of their total contributions online.
• For five of those groups, electronic gifts
made up more than 10 percent of total
donations
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17. When will e-gifts
represent 10% in your
organization?
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18. What do we know
about e-gifts?
• NEW YORK, November 12, 2007 • The single largest reason -- after
-- American Express, in not having a computer -- that
partnership with the Center on people offered is that they were
Philanthropy at Indiana University, unaware of online contribution
produced the American Express options. More than one quarter of
Charitable Gift Survey offline-only donors said that they
did not give online because they
• Although nearly two-third of
could not find an online giving site,
they did not know they could make
Americans in the study gave to a
a gift online, or they did not think of
charity in the past year, only one in
giving online
ten gave online
• Among those who contributed
online, 20% said the primary
motivation for giving online related
to whether the charity actively
promoted online giving choices
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24. The Search for Sneezers (web 2.0)
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25. Sneezers defined
• Epidemics teach us that
disease is spread
unevenly
• Some individuals are
particularly contagious,
named ‘sneezers’
• What if instead of a
‘sneeze’ the action is an
‘ask’
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26. If your wish were
granted...
Become a Donor?
Become a Fundraiser?
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27. Which choice increases
my...
• Level of engagement?
• Frequency of engagement?
• Knowledge of the needs?
• Financial contribution?
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28. It all started with events...
• Easy to become involved
• Fun, family day with
some competition
• Naturally suited to
building teams
• Rather than pledge
forms use personal
websites to fundraise
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29. ...and they grew!
Online Funds Raised ($Cdn)
• In this event over 80,000
register online
• Best fundraisers are in
teams
• Best fundraisers are online
& offline hybrids
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31. Page Examples
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32. Event or
Campaign
Teams or
Groups
Individuals
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33. The Simple Math
# of %
# of
people
x % who
fundraise
x people x who x avg. gift
they ask give
= $ raised
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34. Benefit: penetrate inbox
clutter
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38. Sneezers surprise you
£ 1 million
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40. Metrics to watch
2006 2007 % Chg.
# Fundraisers Registered 381 606 +50%
# Teams 28 42 +50%
$ e-Gifts (Average) $507,365 ($152) $1,221,750 +63%
($152)
# e-Gifts 3,961 9,676 +64%
# Participants with 1+ online 263 457 +74%
sponsors
Average # of e-Gifts / 14.8 20.9 +41%
Fundraiser
Ave $ e-Gifts / Fundraiser $1,942 $3,668 +89%
Top 10 Fundraisers $278,082 $452,112 +63%
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41. Not all fundraisers are
created equal
• 80% of funds
will be found
by 20% of the
people
• Identify them
early
• Treat them
differently
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42. Beyond -aThons
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43. Community Events
• Community
events
• Dinners
• Virtual Events
• Golf tournaments
• BBQs
• Seminars
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48. Nothing But Nets
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53. Discuss
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54. The more things change...
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55. ...the more they stay
the same
• People have too little time
• People love good stories
• People will procrastinate
• People give more in groups
• People give to
people...especially online!
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57. Thank You for Your Time!
www.artez.com
Philip King
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62. Your Charity
Donors Projects
Featured Projects
Featured Donors
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64. Who are you?
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