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FoodNinja
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A Clever Mobile Restaurant Guide

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• A social recommendation engine. Invited
friends enter their 3 favorite restaurants when
signing up
• Chat-like dialogue with FoodNinja
• FoodNinja narrows down options based your
preferences (less is more)
What is FoodNinja?

3. 3
FoodNinja ‘Ecosystem’
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• Focus on common denominator handsets
• VoiceXML demo and user testing
• WAP/XHTML demo
• Schematics and taskflows for website
• Data schema
What’s been done?

5. 5
FoodNinja Prototype task flow 1 (voice)
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View Confirmation
Save Search results
Call 1-877-foodninja
Access menu of saved restaurants
Select restaurant
Review menu
Transfer to restaurant phone
Access saved
restaurant and call
from mobile

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FoodNinja Tellme VoiceXML Demo
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Call FoodNinja toll-free :
877-930-8355
Application ID: 128
Dataset ID: 777322
Scenario: you live in new york, you are looking for
an indian restaurant in midtown

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FoodNinja Prototype task flow 2 (WAP)
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View Confirmation
Save Search results
Open gofoodninja.com in mobile web
browser
Access menu of saved restaurants
Select restaurant
Review menu
Click call to transfer to restaurant phone
Access saved
restaurant and call
from mobile

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FoodNinja m.gofoodninja.com
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FoodNinja WAP Demo
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Open your mobile browser and go
to:
http://tinyurl.com/2srab5
or
http://mtld.mobi/emulator.php?
emulator=nokiaN70&webaddress=kobot.org
%2Fxhtml%2F

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FoodNinja Prototype task flow 3 (web)
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View Confirmation
Save Search results
Log in web gofoodninja.com
Search for Vegetarian cuisine, midtown
Manhattan
View search results
Save Search Results
Save Search Results
Search for a
restaurant and save
search result

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NEW_GALAPAGOS Home page unrecognized user

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NEW_GALAPAGOS Log in web gofoodninja.com

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NEW_GALAPAGOS Recognized user enters search

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NEW_GALAPAGOS View and save results

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NEW_GALAPAGOS Updated home (recognized users)

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FoodNinja Prototype task flow 4 (Web)
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View Confirmation
Save Search results
Go to gofoodninja.com
Click ‘Join’
Enter first, last name, mobile number, zip code,
accept terms and conditions
Receive SMS code for phone verification
Enter SMS code to complete registration
Registration

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FoodNinja Join
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Sign up via the web at gofoodninja.com

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iPhone web application

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New user signs up.
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Sets user name, password, enters mobile number.
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Adds top 3 favorite restaurants.
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Logs in, looks for recommendation.
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Selects cuisine…
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Selects price, gets results…
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Views restaurant info, calls restaurant…
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• Focus on common denominator handsets
• VoiceXML demo and user testing
• WAP/XHTML demo
• Data schema
What’s been done?

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