1. Measurability & ROI in PR Case Studies

3. Manage expectationsSelect Appropriate Measurement Tools Set Out PR Objectives Agree Specific PR KPIs

4. Measurement Tools Share of voice/competitor analysis Research No. of cuttings SCCs Call to action Opportunities to see AVE Coverage by publication/sector Coverage by story type Coverage by issue/theme EVE Print vs. online Enquiries Tonality

5. Hydro Case Study – Traditional Media Relations

7. Reinforce credentials as market leading product innovator

8. Increase presence in building and water sectors

10. Focus on new products and thought leadership pieces

11. A third of overall coverage to be online

12. >75% of coverage to include core brand message

13. Increase enquiries by >50%

15. Share of Voice 2008 - NCE

16. No. of CTA 2008

17. No. of OTS 2008

18. Advertising Equivalent 2008

19. Audience Penetration

20. Coverage by Story Type

21. Online vs. Print

22. Tonality of the Story 2008

23. Did the coverage incorporate the core brand message?

24. Editorial Enquiries

26. Two thirds of coverage in building (30%) and water (31%) sectors

27. Coverage focussed on new products (29%), features (27%) and comment pieces (15%)

28. Online coverage represented 34% of overall coverage (target 33%)

29. Nearly two thirds of coverage was ‘positive’

30. 79% of coverage included core brand message (target 75%)

31. Enquiries increased by 550% (target at least 50%)

34. Educate the key target audiences on the refurbishment credentials of the company

35. Position Corus as a thought leader on refurbishment issues

36. Position Corus products and systems as market leading, innovative refurbishment solutions

40. Keep abreast of ‘hot’ industry issues

41. Measurement – analysis of three stages of social media communication: - Presence - Engagement - Interaction What does success look like? Benchmark KPIs after three months.

42. Twitter

43. hootsuite

44. hootsuite

49. LinkedIn

51. Corus refurbishment group created