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Rev up your engines and your appetite  with Tom Thumb and Randall’s Racin’ Recipes  featuring The Clever Cleaver Brothers® The Ultimate NASCAR Grocery Program December 9, 2009
PROGRAMS WITH TOM THUMB/RANDALLS ,[object Object],[object Object]
Racin’ Recipes Presented by: Your Brand Here Tom Thumb/Randalls Racin’ Recipes segments feature the World Renowned Celebrity Chefs, The Clever Cleaver Brothers®. These 1-2 minute video recipes are produced to promote Tom Thumb/Randalls and their vendor partners to passionate race fans who are entertaining either at the track or at their home.  These segments will air weekly within the RaceWeek Television Show and at RaceWeekOnline.  These segments give race fans all the right ingredients to a successful tailgate and drive customers to Tom Thumb/Randalls stores for these items.
PUTTING IT TO WORK FOR
Tom Thumb’s/Randalls’ Racin’ Recipes are 1-2 minute video recipes that run within the weekly RaceWeek TV show.  They also are available at raceweekonline.com. Items used within the  recipes would be items sold within Tom Thumb/Randalls stores.  These segments give race  fans all the right ingredients to a successful tailgate.    Racin’ Recipes
Dates:   February 2010-November 2010 (10 months) Dallas/Fort Worth - WFAA, Channel 8–Sundays at 11:30AM Houston – KNWS, Channel 55–Saturdays at 10:00PM (14th season of RaceWeek) Hosted by WFAA’s George Riba Overview: From NASCAR to Indy Car, RaceWeek brings fans the latest news in America’s largest spectator sport.  Fans receive up to date coverage of the actual races and go “behind the scenes” with a “garage pass” to hear from the drivers, crew chiefs, and owners.  RaceWeek…a high-performance engine that reaches powerful demographics and brand loyal fans. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Brand Here Presented by:
The GameDay Online Network delivers Tom Thumb/Randalls to hundreds of thousands of fans and Tom Thumb/Randalls customers geo-targeted to the Tom Thumb/Randalls target areas.  We promote our partners through 728x90 and 300x250 banners within RaceWeekOnline.com.  We also syndicate content and Tom Thumb/Randalls banners to our syndicated partner sites. RaceWeekOnline.com
SIMULATOR EVENTS AT STORES GameDay can provide Customer Engaging events at stores to promote Tom Thumb/Randalls Racin’ Recipes and our vendor partners.  Fans receive the opportunity to drive actual NASCAR circuit tracks via our simulator that makes you feel like you are in the driver’s seat of an actual NASCAR Cup Car.
Next Steps ,[object Object],[object Object]
THANK YOU FOR THE OPPORTUNITY Our team of experienced sports marketers will help design custom plans to meet your marketing challenges. For more details, contact Steve Cassarino 619-933-3991  or  [email_address]
APPENDIX INTRODUCTION TO GAMEDAY PRODUCTIONS
GAMEDAY QUICK FACTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDUSTRY AWARDS AND RECOGNITION ,[object Object]
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Raceweek,Tom Thumb Grocery Stores and The Clever Cleaver Brothers join forces.

  • 1. Rev up your engines and your appetite with Tom Thumb and Randall’s Racin’ Recipes featuring The Clever Cleaver Brothers® The Ultimate NASCAR Grocery Program December 9, 2009
  • 2.
  • 3. Racin’ Recipes Presented by: Your Brand Here Tom Thumb/Randalls Racin’ Recipes segments feature the World Renowned Celebrity Chefs, The Clever Cleaver Brothers®. These 1-2 minute video recipes are produced to promote Tom Thumb/Randalls and their vendor partners to passionate race fans who are entertaining either at the track or at their home. These segments will air weekly within the RaceWeek Television Show and at RaceWeekOnline. These segments give race fans all the right ingredients to a successful tailgate and drive customers to Tom Thumb/Randalls stores for these items.
  • 4. PUTTING IT TO WORK FOR
  • 5. Tom Thumb’s/Randalls’ Racin’ Recipes are 1-2 minute video recipes that run within the weekly RaceWeek TV show. They also are available at raceweekonline.com. Items used within the recipes would be items sold within Tom Thumb/Randalls stores. These segments give race fans all the right ingredients to a successful tailgate.    Racin’ Recipes
  • 6.
  • 7. The GameDay Online Network delivers Tom Thumb/Randalls to hundreds of thousands of fans and Tom Thumb/Randalls customers geo-targeted to the Tom Thumb/Randalls target areas. We promote our partners through 728x90 and 300x250 banners within RaceWeekOnline.com. We also syndicate content and Tom Thumb/Randalls banners to our syndicated partner sites. RaceWeekOnline.com
  • 8. SIMULATOR EVENTS AT STORES GameDay can provide Customer Engaging events at stores to promote Tom Thumb/Randalls Racin’ Recipes and our vendor partners. Fans receive the opportunity to drive actual NASCAR circuit tracks via our simulator that makes you feel like you are in the driver’s seat of an actual NASCAR Cup Car.
  • 9.
  • 10. THANK YOU FOR THE OPPORTUNITY Our team of experienced sports marketers will help design custom plans to meet your marketing challenges. For more details, contact Steve Cassarino 619-933-3991 or [email_address]
  • 11. APPENDIX INTRODUCTION TO GAMEDAY PRODUCTIONS
  • 12.
  • 13.

Notes de l'éditeur

  1. Visuals – GameDay logo, prospects logo Customization – Change title to address the main marketing objective of the prospect
  2. l
  3. l