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LEXUS=VALUE TO LUXURY ,[object Object],[object Object],[object Object],[object Object]
Toyota introduced the LEXUS in 1989. Next to Mercedes with the headline “The first time in history that trading a $73,000 car for a $36,000 car could be considered trading up”
[object Object],[object Object]
HOW LEXUS IS BETTER THAN MERCEDES……. ,[object Object],[object Object],[object Object]
MANAGEMENT STRATEGIES ,[object Object],[object Object],[object Object],[object Object]
COMPETITORS ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object]
CHALLLENGES ,[object Object],[object Object]
[object Object]
THANK YOU
 

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L E X U S= L U X U R Y T O V A L U E

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  • 2. Toyota introduced the LEXUS in 1989. Next to Mercedes with the headline “The first time in history that trading a $73,000 car for a $36,000 car could be considered trading up”
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