From Engage! Expo, NYC 2009 It's The Activity, Stupid: Keeping Kids Engaged The key to success for any virtual world is user engagement. As virtual worlds become more competitive, it has become increasingly important to make the online experience exciting for new users and fresh and dynamic for its regulars. As developers rely on similar tools and compete for overlapping demographics, how can you stand out? - Michael H. Pinkerton, COO, Metaverse Mod Squad (moderator) - Izzy Neis, Senior Community Manager, Six Degrees Games, Inc. - Regine Weiner, Service Game Director, NR2B Research, Inc. - Laurie Petersen, General Manager, Minyanville Family Media Inc.

1. It’s the Activity, Stupid
Keeping Kids Engaged

2. Keys to Engagement
• Features/Tools • Staffers

3. Which Features?
• Identity/Goals
• Audience
• Cost

4. The Inherent Struggle
• Community
• Technical
• Budgetary
• Legal

5. Pathway or Unpredictable?

6. Circulating Users

7. Payoffs and Rewards

8. Aging out Users

9. Staffers
• Moderators
• Customer Service

10. Staffing Factors

11. Questions and Answers